To Scale Behaviour Change: Target Early Adopters, then Leverage Social Proof & Social Pressure
Julie Cook
April 14, 2021 11:09 PM
Dynamic norms promote sustainable behaviour, even if it is counternormative.
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Spillover of Environment-Friendly Consumer Behaviour
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Norms for Environmentally Responsible Behaviour: An Extended Taxonomy
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Direct Experience and the Strength of the Personal Norm-Behavior RelationshipThørgersen, J. (2002). Direct experience and the strength of the personal norm-behavior relationship. Psychology & Marketing, 19(10), 881-893. doi:10.1002/mar.10042.
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The Dynamic Interaction of Personal Norms and Environment-Friendly Buying Behavior: A Panel Study
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Social Norms and Cooperation in Real-life Social Dilemmas
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The Motivational Roots of Norms for Environmentally Responsible Behavior
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Eating Clean and Green? Investigating Consumer Motivations Towards the Purchase of Organic Food
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