To Scale Behaviour Change: Target Early Adopters, then Leverage Social Proof & Social Pressure
Julie Cook
April 14, 2021 11:09 PM
Dynamic norms promote sustainable behaviour, even if it is counternormative.
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Norms for Environmentally Responsible Behaviour: An Extended Taxonomy
Thogersen, J. (2006). Norms for environmentally responsible behaviour: An extended taxonomy. Journal of Environmental Psychology, 26(4), 247-261.
Direct Experience and the Strength of the Personal Norm-Behavior RelationshipThørgersen, J. (2002). Direct experience and the strength of the personal norm-behavior relationship. Psychology & Marketing, 19(10), 881-893. doi:10.1002/mar.10042.
Thørgersen, J. (2002). Direct experience and the strength of the personal norm-behavior relationship. Psychology & Marketing, 19(10), 881-893. doi:10.1002/mar.10042.
The Dynamic Interaction of Personal Norms and Environment-Friendly Buying Behavior: A Panel Study
Thogersen, J., & Ölander, F. (2006). The Dynamic Interaction of Personal Norms and Environment-Friendly Buying Behavior: A Panel Study. Journal of Applied Social Psychology, 36(7), 1758-1780.
Social Norms and Cooperation in Real-life Social Dilemmas
Thogersen, J. (2008). Social norms and cooperation in real-life social dilemmas. Journal of Economic Psychology, 29(4), 458-472.
The Motivational Roots of Norms for Environmentally Responsible Behavior
Thøgersen, J. (2009). The motivational roots of norms for environmentally responsible behavior. Basic and Applied Social Psychology, 31(4), 348-362. doi:10.1080/01973530903317144.
Promoting Sustainable Consumption: Determinants of Green Purchases by Swiss Consumers
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Eating Clean and Green? Investigating Consumer Motivations Towards the Purchase of Organic Food
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Explaining Proenvironmental Intention and Behavior by Personal Norms and the Theory of Planned Behavior
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