Dynamic norms promote sustainable behaviour, even if it is counternormative.

Sparkman, G., & Walton, G.M., (2017). Dynamic norms promote sustainable behaviour, even if it is counternormative. Psychological Science, 28(11), 1663-1674.

It is well known that people conform to normative information about other people’s current attitudes and behaviors. Do they also conform to dynamic…

  • Agriculture
    • Food
  • Water
    • Water Efficiency
  • Tools
    • Framing
    • Norms

Spillover of Environment-Friendly Consumer Behaviour

Thogersen, J., & Ölander, F. (2003). Spillover of environment-friendly consumer behaviour. Journal of Environmental Psychology, 23(3), 225-236.

Investigated whether environmental-friendly behaviors spread to more and more areas of the consumption pattern in a virtuous circle and whether it is a necessary prerequisite for…

  • Agriculture
    • Food
  • Energy
    • Energy Efficient Homes
  • Transportation
    • Biking
    • Mass Transit
  • Waste Reduction
    • Hazardous Waste
    • Recycling
    • Source Reduction
  • Water
    • Water Efficiency
  • Tools
    • Attitudes
    • Norms

Norms for Environmentally Responsible Behaviour: An Extended Taxonomy

Thogersen, J. (2006). Norms for environmentally responsible behaviour: An extended taxonomy. Journal of Environmental Psychology, 26(4), 247-261.

The concept of personal or moral norms is ambiguous with regard to its motivational content. An extension and a refinement of the norm taxonomy are therefore suggested,…

  • Agriculture
    • Food
  • Energy
    • Energy Efficient Lighting
  • Transportation
    • Mass Transit
  • Waste Reduction
    • Recycling
  • Tools
    • Norms

Direct Experience and the Strength of the Personal Norm-Behavior RelationshipThørgersen, J. (2002). Direct experience and the strength of the personal norm-behavior relationship. Psychology & Marketing, 19(10), 881-893. doi:10.1002/mar.10042.

Thørgersen, J. (2002). Direct experience and the strength of the personal norm-behavior relationship. Psychology & Marketing, 19(10), 881-893. doi:10.1002/mar.10042.

This study investigated whether the behavioral influence of personal norms with regard to repeated pro-social behavior depends on direct experience of this behavior. Based on…

  • Agriculture
    • Food
  • Tools
    • Attitudes
    • Norms

The Dynamic Interaction of Personal Norms and Environment-Friendly Buying Behavior: A Panel Study

Thogersen, J., & Ölander, F. (2006). The Dynamic Interaction of Personal Norms and Environment-Friendly Buying Behavior: A Panel Study. Journal of Applied Social Psychology, 36(7), 1758-1780.

A deeper understanding of the attitude-norm-behavior relationship in the environmental field can be obtained by analyzing the dynamic interaction over time between relevant…

  • Agriculture
    • Food
  • Tools
    • Attitudes
    • Convenience
    • Norms

Social Norms and Cooperation in Real-life Social Dilemmas

Thogersen, J. (2008). Social norms and cooperation in real-life social dilemmas. Journal of Economic Psychology, 29(4), 458-472.

The hypothesis, that injunctive and descriptive norms interact positively or synergistically to promote cooperation in social dilemmas, is tested in the context of a survey study…

  • Agriculture
    • Food
  • Energy
    • Energy Efficient Lighting
  • Transportation
    • Mass Transit
  • Waste Reduction
    • Recycling
  • Tools
    • Norms

The Motivational Roots of Norms for Environmentally Responsible Behavior

Thøgersen, J. (2009). The motivational roots of norms for environmentally responsible behavior. Basic and Applied Social Psychology, 31(4), 348-362. doi:10.1080/01973530903317144.

How internalized and integrated into the person's cognitive and goal structures are norms guiding environmentally desirable behavior? In two surveys (N=206 and N=200), subjective…

  • Agriculture
    • Food
  • Waste Reduction
    • Recycling
  • Tools
    • Norms

Promoting Sustainable Consumption: Determinants of Green Purchases by Swiss Consumers

Tanner, C., & Kast, S. (2003). Promoting Sustainable Consumption: Determinants of Green Purchases by Swiss Consumers. Psychology & Marketing, 20(10), 883-902. doi:10.1002/mar.10101.

Given that overconsumption in industrial countries is a main cause of environmental degradation, a shift toward more sustainable consumption patterns is required. This study…

  • Agriculture
    • Food
  • Waste Reduction
    • Green Procurement
  • Tools
    • Attitudes
    • Norms

Eating Clean and Green? Investigating Consumer Motivations Towards the Purchase of Organic Food

Smith, S., & Paladino, A. (2010). Eating clean and green? Investigating consumer motivations towards the purchase of organic food. Australasian Marketing Journal (AMJ), 18(2), 93-104. doi:10.1016/j.ausmj.2010.01.001.

Growing consumer concern for health and environment issues has resulted in increased attention towards the purchase and consumption of organic food. This has driven an increase in…

  • Agriculture
    • Food
  • Tools
    • Attitudes
    • Norms

Explaining Proenvironmental Intention and Behavior by Personal Norms and the Theory of Planned Behavior

Harland, P., Staats, H. & Wilke-Henk, A. M. (1999). Explaining proenvironmental intention and behavior by personal norms and the theory of planned behavior. Journal of Applied Social Psychology, 29, 12, 2505-2528.

The value of personal norms (S. H. Schwartz, 1977) for proenvironmental behavior has been demonstrated in previous studies (J. Vining and A. Ebreo, 1992), but not in addition to…

  • Agriculture
    • Food
  • Transportation
    • Walking
  • Water
    • Water Efficiency
  • Tools
    • Attitudes
    • Norms

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