Coping with the Energy Crisis: Effects of Fear Appeals upon Attitudes toward Energy Consumption

Articles
Hass, J. W., Bagley, G. S. & Rogers, R. W. (1975). Coping with the energy crisis: Effects of fear appeals upon attitudes toward energy consumption. Journal of Applied Psychology, 60, 6, 754-756.
One neglected strategy for coping with an impending energy crisis has been experimental investigations of methods to persuade consumers to use less energy. A 2 * 2 factorial exper…

Internal External Locus of Control as a Moderator of Fear Appeals

Articles
Burnett, J. J. (1981). Internal external locus of control as a moderator of fear appeals. Journal of Applied Psychology, 66, 3, 390-393.
161 midwestern US residents responded to a questionnaire that contained Rotter's Internal-External Locus of Control Scale, 1 of 4 fear messages, and scales measuring attitudes and…

Attitude Change and Information Integration in Fear Appeals

Articles
Rogers, R. W. (1985). Attitude change and information integration in fear appeals. Psychological Reports, 56, 1, 179-182.
Investigated the combinatorial rule individuals use to integrate information about the components of a fear appeal. 89 undergraduates were presented with information about a hypot…

Ecological Awareness, Environmentalist Action, and International Conservation Strategy

Articles
Kottak, C. P. & Costa, A. C. (1993). Ecological awareness, environmentalist action, and international conservation strategy. Human Organization, 52, 4, 335-343.
Describes ongoing research on environmental risk perception and action in Brazil and Madagascar. Researchers have been investigating the relationship between the perception of env…

Should you Advertise to Hostile Audiences?

Articles
Winters, L. C. (1977). Should you advertise to hostile audiences?. Journal of Advertising Research, 17, 3, 7-15.
Describes how radio and TV advertising was used to counteract the sharp public hostility toward Standard Oil of California and Chevron that developed after the oil embargo. The co…

A Protection Motivation Theory of Fear Appeals and Attitude Change

Articles
Maddux, J., & Rogers, R. W. (1983). Protection motivation and self-efficacy: A revised theory of fear appeals and attitude change.. Journal of Experimental Social Psychology, 19, 5, 469-479.
Proposes a protection motivation theory that postulates the 3 crucial components of a fear appeal to be (a) the magnitude of noxiousness of a depicted event, (b) the probability…

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