Transportation

Virgin Atlantic Airways Captains Improve Fuel Efficiency- new Landmark case.

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Jay Kassirer Ottawa Jan 24, 2022 16:56 pm
  “Virgin Atlantic’s Airways Captains Improve Fuel Efficiency” has been designated a Landmark behavior change case study and added to the collection of over 200 behavior change ca…
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Virgin Atlantic’s Airline Captains Improve Fuel Efficiency

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In 2014, Virgin Atlantic Airways (VAA) conducted a pilot with its captains to determine how monitoring, performance information, personal targets, and prosocial incentives would i…

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