The Effect of a Favor on Public and Private Compliance: How Internalized is the Norm of Reciprocity?

Articles
Whatley, M., Webster, J., Smith, R., & Rhodes, A. (1999). The effect of a favor on public and private compliance: How internalized is the norm of reciprocity?. Basic and Applied Social Psychology, 21(3), 251-259. doi:10.1207/S15324834BASP2103_8.
The norm of reciprocity requires that we repay in kind what another has done for us. This study examined the degree that social (public) and internal (private) consequences of rec…

Focus Theory of Normative Conduct and Terror Management Theory: The Interactive Impact of Mortality Salience and Norm Salience on Social Judgment

Articles
Jonas, E., Martens, A., Niesta Kayser, D., Fritsche, I., Sullivan, D., & Greenberg, J. (2008). Focus theory of normative conduct and terror management theory: the interactive impact of mortality salience and norm salience on social judgment. Journal of Personality and Social Psychology, 95(6) 12391251.
Research on terror-management theory has shown that after mortality salience (MS) people attempt to live up to cultural values. But cultures often value very different and sometim…
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The effects of social norms on male hygiene.

Articles
Nalbone, D. P., Lee, K. P., Suroviak, A. R., & Lannon, J. M. (2005). The effects of social norms on male hygiene. Individual Differences Research, 3(3), 171-176.
Numerous studies have found that individuals are more likely to comply with social norms when in the presence of others. To test the hypothesis that restroom hygiene norms would b…

Actual vs. Reported behavior: Increasing handwashing in public restrooms.

Articles
Nichols, A. L. (2014). Actual vs. Reported behavior: Increasing handwashing in public restrooms. Swiss Journal of Psychology, 73(1), 41-46.
Past research has failed to adequately address the reasons behind the lack of handwashing in public restrooms. The present study explores possibilities for using psychology to des…

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