Social Norms and Expectancy Violation Theories: Assessing the Effectiveness of Health Communication Campaigns

Articles
Campo, S., Cameron, K., Brossard, D., & Frazer, M. (2004). Social Norms and Expectancy Violation Theories: Assessing the Effectiveness of Health Communication Campaigns. Communication Monographs, 71(4), 448-470. doi:10.1080/0363452042000307498.
College students' processing of alcohol, smoking, and exercise social norms messages, and related effects on judgments, attitudes toward one's own behaviors, and attitudes toward …

The Impact of Individualist and Collectivist Group Norms on Evaluations of Dissenting Group Members

Articles
Hornsey, M., Jetten, J., McAuliffe, B., & Hogg, M. (2006). The impact of individualist and collectivist group norms on evaluations of dissenting group members. Journal of Experimental Social Psychology, 42(1), 57-68. doi:10.1016/j.jesp.2005.01.006.
Two experiments were conducted to investigate the impact of individualist and collectivist norms on evaluations of dissenting group members. In the first experiment (N=113), group…

The Moderating Role of the Attitude-Subjective Norms Conflict on the Link Between Moral Norms and Intention

Articles
Hübner, G., & Kaiser, F. (2006). The moderating role of the attitude-subjective norms conflict on the link between moral norms and intention. European Psychologist, 11(2), 99-109. doi:10.1027/1016-9040.11.2.99.
Within a traditional planned-behavior framework, the conditions remain ambiguous under which moral norms add to the overall intention to act. In this paper, we aim to provide insi…

A Moral Extension of the Theory of Planned Behavior: Norms and Anticipated Feelings of Regret in Conservationism

Articles
Kaiser, F. (2006). A moral extension of the theory of planned behavior: Norms and anticipated feelings of regret in conservationism. Personality and Individual Differences, 41(1), 71-81. doi:10.1016/j.paid.2005.11.028.
A twofold morally-extended general version of the planned behavior theory (TPB) is tested using a classical, trait-like conception of individual attitude, which is based on compou…

The Proposition of a General Version of the Theory of Planned Behavior: Predicting Ecological Behavior

Articles
Kaiser, F., & Gutscher, H. (2003). The proposition of a general version of the theory of planned behavior: Predicting ecological behavior. Journal of Applied Social Psychology, 33(3), 586-603. doi:10.1111/j.1559-1816.2003.tb01914.x.
The present paper explores whether the theory of planned behavior (TPB) must abandon the notion that perceived behavioral control (PBC) has a direct influence on behavior. In a cr…

Evidence that Intentions Based on Attitudes Better Predict Behaviour than Intentions Based on Subjective Norms

Articles
Sheeran, P., Norman, P., & Orbell, S. (1999). Evidence that intentions based on attitudes better predict behaviour than intentions based on subjective norms. European Journal of Social Psychology, 29(2-3), 403-406. doi:10.1002/(SICI)1099-0992(199903/05)29:2/3<403::AID-EJSP942>3.0.CO;2-A.
Self-determination theory suggests that better prediction of behaviour will be observed from intentions based on attitudes than intentions based on subjective norms. In a study of…

Group Norms and the Attitude-Behaviour Relationship

Articles
Smith, J., & Louis, W. (2009). Group norms and the attitude-behaviour relationship. Social and Personality Psychology Compass, 3(1), 19-35. doi:10.1111/j.1751-9004.2008.00161.x.
Despite popular opinion to the contrary, early scientific evidence pointed to a lack of support for the view that people's actions are guided by their attitudes. One response to t…

Attitude-Behaviour Consistency: The Role of Group Norms, Attitude Accessibility, and Mode of Behavioural Decision-making

Articles
Smith, J., & Terry, D. (2003). Attitude-behaviour consistency: The role of group norms, attitude accessibility, and mode of behavioural decision-making. European Journal of Social Psychology, 33(5), 591-608. doi:10.1002/ejsp.172.
The interplay between two perspectives that have recently been applied in the attitude area--the social identity approach to attitude-behaviour relations (Terry & Hogg, 1996) and …

Do as We Say and as We Do: The Interplay of Descriptive and Injunctive Group Norms in the Attitude-Behaviour Relationship

Articles
Smith, J., & Louis, W. (2008). Do as we say and as we do: The interplay of descriptive and injunctive group norms in the attitude-behaviour relationship. British Journal of Social Psychology, 47(4), 647-666. doi:10.1348/014466607X269748.
Past research on the social identity approach to attitude–behaviour relations has operationalized group norms as a mixture of both descriptive information (i.e. what most people d…

Uncertainty and the Influence of Group Norms in the Attitude-Behaviour Relationship

Articles
Smith, J., Hogg, M., Martin, R., & Terry, D. (2007). Uncertainty and the influence of group norms in the attitude-behaviour relationship. British Journal of Social Psychology, 46(4), 769-792. doi:10.1348/014466606X164439.
Two studies were conducted to examine the impact of subjective uncertainty on conformity to group norms in the attitude-behaviour context. In both studies, subjective uncertainty …

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