Developed by the City of Edmonton, the LocalMotion program was created to reduce greenhouse gas emissions and improve air quality through the reduction of regular automobile use b…
In 1996, the Agita São Paulo program was launched to help combat the effects of low physical activity in the Brazilian state, particularly among lower income residents, by encoura…
Developed in two phases, the Smarter Travel initiative had an overall goal of decreasing the number of trips made by car in the Outer Boroughs of London, promoting walking, cyclin…
In conjunction with hosting World Blood Donor Day in 2010, Barcelona launched the Barcelona is full blooded campaign to raise public awareness of the importance of donating blood.…
Woodside Gets Active was a three-month-long campaign that aimed to increase physical activity amongst parents and their children in Woodside (UK), an area known for having high le…
The Handwashing Initiative (HWI) was created in an effort to increase handwashing with soap among mothers and children in Peru. A formative research study was used to confirm the …
First implemented in 1991, the Calgary Commuter Challenge was designed to encourage commuters to explore alternative transportation options as part of National Environment Week. I…
This paper explores two different case studies where mass campaigns were used to address antibiotic use. Both cases emphasize the importance of understanding the target audience’s…
British Columbia’s Way to Go! program was created in response to data that showed a sharp increase in the number of students traveling to school by car between 1984 and 1994. Conc…
After observations revealed that hand hygiene compliance during critical moments of care was lacking in Aarhus University Hospital’s oncology department, a team made up of behavio…
