Consumer Adaptation to Gasoline Price Increases

Articles
Pitts, R. E., Willenborg, J. F. & Sherrell, D. L. (1981). Consumer adaptation to gasoline price increases. Journal of Consumer Research, 8, 3, 322-330.
Results from the present longitudinal study provide new evidence on household response to gasoline price increases from 1973 to 1979. 260 household members of a consumer panel exh…

Responding to Environmental Concerns: What Factors Guide Individual Action?

Articles
Axelrod, L. J. & Lehman, D. R. (1993). Responding to environmental concerns: What factors guide individual action? . Journal of Environmental Psychology, 13, 2, 149-159.
Examined the motivational role played by 3 classes of outcomes (tangible rewards, social acceptance, and acting in accordance with one's principles) in predicting environmentally …

A Company-Based Lottery to Reduce the Personal Driving of Employees

Articles
Foxx, R. M. & Schaeffer, M. H. (1981). A company-based lottery to reduce the personal driving of employees. Journal of Applied Behavior Analysis, 14, 3, 273-285.
83 employees of a research and consulting firm were divided into experimental and contrast groups. The experimental design involved a baseline in which no consequences were attach…

A Community-Based Gasoline Conservation Project: Practical and Methodological Considerations

Articles
Hake, D. F. & Zane, T. (1981). A community-based gasoline conservation project: Practical and methodological considerations. Behavior Modification, 5, 4, 435-458.
Tested whether a community-based project, as opposed to previous college-based or one-location based studies, was feasible in terms of recruiting participants, their cooperativene…

Promoting Gasoline Conservation: The Effects of Reinforcement Schedule, a Leader, and Self-Recording

Articles
Hake, D.F. & Foxx, R. M. (1978). Promoting gasoline conservation: The effects of reinforcement schedule, a leader, and self-recording. Behavior Modification, 2, 3, 339-370.
Replicated a previous procedure developed by the authors for reducing driving and extended it to increase its potential for wide use. Two groups, reinforcement and self-recording,…

Using Group Contingencies to Reduce Natural Gas Consumption in Master Metered Apartments

Articles
Slavin, R. E. & Wodarski, J. S. (1977). Center for Social Organization of Schools Report, Johns Hopkins U. Using group contingencies to reduce natural gas consumption in master metered apartments. (pp. 16).
Examined the effectiveness of large vs small group contingencies in reducing the natural gas consumption of apartment residents who did not pay for their utilities. Results show t…

Gasoline Conservation: A Procedure for Measuring and Reducing the Driving of College Students

Articles
Foxx, R. M. & Hake, D. F. (1977). Gasoline conservation: A procedure for measuring and reducing the driving of college students. Journal of Applied Behavior Analysis, 10, 1, 61-74.
Sought to motivate college students to reduce the number of miles they drove each day and thus save gasoline. The 12 experimental Ss were offered various combinations of prizes su…

Resource Recovery: Use of a Group Contingency to Increase Paper Recycling in an Elementary School

Articles
Hamad, C. D., Cooper, D. & Semb, G. (1977). Resource recovery: Use of a group contingency to increase paper recycling in an elementary school. Journal of Applied Psychology, 62, 6, 768-772.
Recycling has been suggested as a means for replenishing dwindling energy supplies, reducing solid waste accumulation, and conserving natural resource bases. In the present study,…

"Consciousness" in Energy Conservation Behavior: An Exploratory Study

Articles
Heslop, L. A., Moran, L. & Cousineau, A. (1981). "Consciousness" in energy conservation behavior: An exploratory study. Journal of Consumer Research, 8, 3, 299-305.
An analysis of 6 yrs of electricity consumption in Canada, along with questionnaire data, highlights the importance of household characteristics and family size in predicting elec…

Cost and Effectiveness of Litter Removal Procedures in an Amusement Park

Articles
Casey, L. & Lloyd, M. (1977). Cost and effectiveness of litter removal procedures in an amusement park. Environment and Behavior, 9, 4, 535-546.
Evaluated a reinforcement procedure designed to facilitate litter removal in an amusement park. A constantly changing population of vacationing children of varying ages was offere…

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing