A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels

Articles
Goldstein, N., Cialdini, R., & Griskevicius, V. (2008). A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of Consumer Research, 35(3), 472-482. doi:10.1086/586910.
Two field experiments examined the effectiveness of signs requesting hotel guests' participation in an environmental conservation program. Appeals employing descriptive norms (e.g…

Response Format Effects in Questions about Norms: Implications for the Reliability and Validity of the Normative Approach

Articles
Hall, T., & Roggenbuck, J. (2002). Response format effects in questions about norms: Implications for the reliability and validity of the normative approach. Leisure Sciences, 24(3-4), 325-337. doi:10.1080/01490400290050772.
Several studies have demonstrated that altering the format (question wording or presentation format) can alter responses obtained from normative questions. This study extends that…

Car Use of Young Adults: The Role of Travel Socialization

Articles
Haustein, S., Klöckner, C., & Blöbaum, A. (2009). Car use of young adults: The role of travel socialization. Transportation Research Part F: Traffic Psychology and Behaviour, 12(2), 168-178. doi:10.1016/j.trf.2008.10.003.
This study evaluates how different aspects of travel socialization during childhood and adolescence contribute to the explanation of travel mode choice in young adulthood. In an o…

The Moderating Role of the Attitude-Subjective Norms Conflict on the Link Between Moral Norms and Intention

Articles
Hübner, G., & Kaiser, F. (2006). The moderating role of the attitude-subjective norms conflict on the link between moral norms and intention. European Psychologist, 11(2), 99-109. doi:10.1027/1016-9040.11.2.99.
Within a traditional planned-behavior framework, the conditions remain ambiguous under which moral norms add to the overall intention to act. In this paper, we aim to provide insi…

A Focus Theory of Normative Conduct: When Norms Do and Do Not Affect Behavior

Articles
Kallgren, C., Reno, R., & Cialdini, R. (2000). A focus theory of normative conduct: When norms do and do not affect behavior. Personality and Social Psychology Bulletin, 26(8), 1002-1012. doi:10.1177/01461672002610009.
Investigated the role of injuctive norm-focus procedures in the generation of socially desirable conduct. The authors also examined factors that might alter the relationship betwe…

How Habits Interfere with Norm-Directed Behaviour: A Normative Decision-Making Model for Travel Mode Choice

Articles
Klöckner, C., & Matthies, E. (2004). How habits interfere with norm-directed behaviour: A normative decision-making model for travel mode choice. Journal of Environmental Psychology, 24(3), 319-327. doi:10.1016/j.jenvp.2004.08.004.
This paper deals with the question how habits can be integrated into a model of normative decision-making based on the work of Schwartz and Howard (1981). A field study was conduc…

How do Small and Medium Enterprises Go Green? A Study of Environmental Management Programs in the U.S. Wine Industry

Articles
Cordano, M., Marshall, R., & Silverman, M. (2010). How do small and medium enterprises go green? A study of environmental management programs in the U.S. wine industry. Journal of Business Ethics, 92(3), 463-478. doi:10.1007/s10551-009-0168-z.
In industries populated by small and medium enterprises, managers’ good intentions frequently incur barriers to superior environmental performance (Tilley, Bus Strategy Environ 8:…

Travel Mode Choice of Women: The Result of Limitation, Ecological Norm, or Weak Habit?

Articles
Matthies, E., Kuhn, S., & Klöckner, C. (2002). Travel mode choice of women: The result of limitation, ecological norm, or weak habit?. Environment and Behavior, 34(2), 163-177. doi:10.1177/0013916502034002001.
Examines a model of travel mode choice that is able to explain gender differences in the willingness to reduce car use. By means of a survey among 187 inhabitants (101 males and 8…

Consumer Voices: Adoption of Residential Energy-Efficient Practices

Articles
Niemeyer, S. (2010). Consumer voices: Adoption of residential energy-efficient practices. International Journal of Consumer Studies, 34(2), 140-145. doi:10.1111/j.1470-6431.2009.00841.x.
The purpose of this research is to identify constraining variables that may impinge on adopting energy-efficient practices, materials, equipment and technology in households. The …

The New Environmental Paradigm and Personal Norms

Articles
Widegren, Oerjan. (1998). The new environmental paradigm and personal norms. Environment & Behavior, 30, 1, 75-100.
Using data from a nationwide representative sample of 1,018 Swedes (aged 18-80 yrs) and from members and activists of Swedish environmental organizations, proenvironmental b…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing