Social Context, Personal Norms and the Use of Public Transportation: Two Field Studies

Articles
Bamberg, S., Hunecke, M., & Blöbaum, A. (2007). Social context, personal norms and the use of public transportation: Two field studies. Journal of Environmental Psychology, 27(3), 190-203.
The paper concentrates on the role personal norms play in the decision to use public transportation means instead of the car. An integrative theoretical framework is presented fro…

Willingness to Accept Climate Change Strategies: The Effect of Values and Norms

Articles
Nilsson, A., von Borgstede, C., & Biel, A. (2004). Willingness to accept climate change strategies: The effect of values and norms. Journal of Environmental Psychology, 24(3), 267-277.
The present study examined how values, organizational goals and norms influence willingness to accept climate change policy measures within organizations. Respondents were 356 dec…

Social Norms and Identity Relevance: A Motivational Approach to Normative Behavior

Articles
Christensen, P., Rothgerber, H., Wood, W., & Matz, D. (2004). Social norms and identity relevance: A motivational approach to normative behavior. Personality and Social Psychology Bulletin, 30(10), 1295-1309. doi:10.1177/0146167204264480.
Two studies demonstrated that greater identification with a group was associated with more positive emotions for members who conformed with versus violated the group's norms. Thes…

Extending the Theory of Planned Behavior: Predicting the Use of Public Transportation

Articles
Heath, Y., & Gifford, R. (2002). Extending the theory of planned behavior: Predicting the use of public transportation. Journal of Applied Social Psychology, 32(10), 2154-2185. doi:10.1111/j.1559-1816.2002.tb02068.x.
An expanded version of the theory of planned behavior (TPB) was used to predict and explain public transportation use. A pre-post design was used to examine changes in 175 univers…

Expanding the Affective and Normative Components of the Theory of Planned Behavior: A Meta-Analysis of Anticipated Affect and Moral Norms

Articles
Rivis, A., Sheeran, P., & Armitage, C. (2009). Expanding the affective and normative components of the theory of planned behavior: A meta-analysis of anticipated affect and moral norms. Journal of Applied Social Psychology, 39(12), 2985-3019. doi:10.1111/j.1559-1816.2009.00558.x.
Meta-analysis was used to determine the predictive validity of anticipated affect and moral norms in the theory of planned behavior (TPB; Ajzen, 1991). Medium-to-large sample-weig…

Misperceiving the College Drinking Norm and Related Problems: A Nationwide Study of Exposure to Prevention Information, Perceived Norms and Student Alcohol Misuse

Articles
Perkins, H., Haines, M., & Rice, R. (2005). Misperceiving the College Drinking Norm and Related Problems: A Nationwide Study of Exposure to Prevention Information, Perceived Norms and Student Alcohol Misuse. Journal of Studies on Alcohol, 66(4), 470-478.
Objective: This study examined (1) the prevalence of misperceptions of college student drinking norms across campuses nationwide, (2) the importance of perceived norms in predicti…

Altruism and Market-Like Behavior: An Analysis of Willingness to Pay for Recycled Paper Products

Articles
Guagnano, G. A. (2001). Altruism and market-like behavior: An analysis of willingness to pay for recycled paper products.. Population & Environment: A Journal of Interdisciplinary Studies, 22, 4, 425-438.
Discusses the contrast between self-interested behavior guided by rational choice and altruistic behavior guided by normative considerations. This study suggests that market and m…

The Moderating Effect of Conformism Values on the Relations between other Personal Values, Social Norms, Moral Obligation, and Single Altruistic Behaviours

Articles
Lönnqvist, J., Walkowitz, G., Wichardt, P., Lindeman, M., & Verkasalo, M. (2009). The moderating effect of conformism values on the relations between other personal values, social norms, moral obligation, and single altruistic behaviours. British Journal of Social Psychology, 48(3), 525-546. doi:10.1348/014466608X377396.
Three studies predicted and found that the individual’s conformism values are one determinant of whether behaviour is guided by other personal values or by social norms. In Study …

Attitudes and Behavioral Intentions of Agricultural Workers toward Disposable Protective Coveralls

Articles
Perkins, H. M., Crown, E. M., Rigakis, K. B. & Eggertson, B. S. (1992). Attitudes and behavioral intentions of agricultural workers toward disposable protective coveralls. Clothing and Textiles Research Journal, 11, 1, 67-73.
Examined the behavior intentions (BVIs) of 244 grain farmers (aged 22-65 yrs) regarding the use of disposable coveralls using M. Fishbein and I. Ajzen's (1980) theory of reasoned …

The Bystander Effect and Social Control Behavior: The Effect of the Presence of Others on Peoples Reactions to Norm Violations

Articles
Chekroun, P., & Brauer, M. (2002). The bystander effect and social control behavior: The effect of the presence of others on people's reactions to norm violations. European Journal of Social Psychology, 32(6), 853-866. doi:10.1002/ejsp.126.
Three field studies were conducted to explore the influence of the number of bystander-observers on the likelihood of social control. We predicted that the presence of others woul…

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