The Response to the Commitment with Block-Leader Recycling Promotion Technique: A Longitudinal Approach

Articles
Meneses, G., & Palacio, A. (2007). The response to the commitment with block-leader recycling promotion technique: A longitudinal approach. Journal of Nonprofit & Public Sector Marketing, 17(1-2), 83-102.
This article focuses on the study of the changes in consumers' recycling beliefs, attitudes, and behavior due to the application of one promotion technique: a commitment by block …

Effects of Complaining Versus Negative Word of Mouth on Subsequent Changes in Satisfaction: The Role of Public Commitment

Articles
Nyer, P., & Gopinath, M. (2005). Effects of complaining versus negative word of mouth on subsequent changes in satisfaction: The role of public commitment. Psychology and Marketing, 22(12), 937-953.
This research reviews the motivation for voice behavior by dissatisfied consumers and demonstrates that facilitating complaining behavior results in reduced levels of negative wor…

Cohabitation in the United States and Britain: Demography, Kinship, and the Future

Articles
Seltzer, J. (2004). Cohabitation in the United States and Britain: Demography, kinship, and the future. Journal of Marriage and Family, 66(4), 921-928.
Cohabitation is a rapidly changing aspect of family life in the United States and Britain. This article describes the demography of cohabitation, considers the place of cohabitati…

The Social Diffusion of Influence among Adolescents: Group Interaction in a Chat Room Environment about Antidrug Advertisements

Articles
David, C., Cappella, J., & Fishbein, M. (2006). The social diffusion of influence among adolescents: Group interaction in a chat room environment about antidrug advertisements. Communication Theory, 16(1), 118-140.
One route to influence in mass communication campaigns to reduce risky behavior is through interpersonal discussion of the content of the campaign and other behaviors pertinent to…

Diffusion of Innovations in Service Organizations: Systematic Review and Recommendations

Articles
Greenhalgh, T., Robert, G., MacFarlane, F., Bate, P., & Kyriakidou, O. (2004). Diffusion of innovations in service organizations: Systematic review and recommendations. Milbank Quarterly, 82(4), 581-629.
This article summarizes an extensive literature review addressing the question of how to spread and sustain innovations in health service delivery and organization. It considers b…

Forty Years of Diffusion of Innovations: Utility and Value in Public Health

Articles
Haider, M., & Kreps, G. (2004). Forty years of diffusion of innovations: Utility and value in public health. Journal of Health Communication, 9(Suppl1), 3-11.
This special issue of the Journal of Health Communication (Vol 9[1]) is created to mark the 40th anniversary of Diffusion of Innovations (DOI) model. Diffusion is the process thro…

Diffusion of Innovations: Family Planning in Developing Countries

Articles
Murphy, E. (2004). Diffusion of innovations: Family planning in developing countries. Journal of Health Communication, 9(Suppl1), 123-129.
One of the best examples of the validity of the theory of "diffusion of innovations" is the case of family planning in developing countries. The desire of health, development and …

Interconnectivity in Diffusion of Innovations and Market Competition

Articles
Redmond, W. (2004). Interconnectivity in diffusion of innovations and market competition. Journal of Business Research, 57(11), 1295-1302.
Competition among firms frequently involves product innovation and subsequent promotional activity. When these innovations involve new communication technologies, their adoption e…

Implementing, Embedding, and Integrating Practices: An Outline of Normalization Process Theory

Articles
May, C., & Finch, T. (2009). Implementing, embedding, and integrating practices: An outline of normalization process theory. Sociology, 43(3), 535 - 554.
Understanding the processes by which practices become routinely embedded in everyday life is a long-standing concern of sociology and the other social sciences. It has important a…

Validation of a Theoretical Model Linking Organizational Fit and Diffusion of Innovation in Information Systems Development

Articles
Gladwin, J. & Wilson, T. D. (2000). Validation of a theoretical model linking organizational fit and diffusion of innovation in information systems development. Health Informatics Journal, 6, 219 - 227.
Exploratory, inductive analysis has not validated the linking of diffusion of innovation and dynamic equilibrium frameworks by grounding these theories in empirical information sy…

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