Everett Rogers' Diffusion of Innovations Theory: Its Utility and Value in Public Health

Articles
Moseley, S. (2004). Everett Rogers' diffusion of innovations theory: Its utility and value in public health. Journal of Health Communication, 9(Suppl1), 149-151. doi:10.1080/10810730490271601.
Discusses Everett Rogers' Diffusion of Innovations Theory and its utility and value in public health. The diffusion of communication process that tended to be linear and "individu…

Information and Agricultural Development in Tanzania: A Critique

Articles
Manda, P. A. (2002). Information and agricultural development in Tanzania: A critique. Information Development, 18(3), 181-189.
Provides a critical evaluation of the relationship between the flow of information and the pace and process of agricultural change and development in rural Tanzania. Examines the …

Cleaner Technologies for Sustainable Tourism: Caribbean Case Studies

Articles
Yaw Jr., F. (2005). Cleaner technologies for sustainable tourism: Caribbean case studies. Journal of Cleaner Production, 13(2), 117-134.
Tourists are becoming increasingly sophisticated in their selection of tourism destination. A major factor that has been gaining importance in their choice set is the environmenta…

Thought for Fuelling Change: A Review of Three Models for Understanding Environmentally Significant Transitions

Articles
Klupfel, E.J., Pfeiffer, W.C., Filson, G.C. (2003). Thought for fuelling change: A review of three models for understanding environmentally significant transitions. Environmentalist, 23(1), 29-38.
For over a century, western economic development has depended upon the use of combustible hydrocarbons for its energy needs. The 20th century saw the prolific exploitation of foss…

Diffusion of Innovations through Social Networks of Children

Articles
Kunst, L., & Kratzer, J. (2007). Diffusion of innovations through social networks of children. Young Consumers, 8(1), 36-51.
The paper aims to examine the role of social networks of children on the diffusion of an innovation. Design/methodology/approach: The impact of social networks on the adoptive beh…

Diffusion of Innovations: A World Tour

Articles
Barker, K. (2004). Diffusion of Innovations: A World Tour. Journal of Health Communication, 9(Suppl1), 131-137.
This contribution to the 40th Anniversary celebration of the Diffusion of Innovations Theory discusses three health communication projects which applied the tenets of Diffusion of…

Celebrating India's "Catch the Rain" campaign

Forums
Julie Cook Kitchener Mar 25, 2024 13:04 pm
Hi all,   On the heels of World Water Day on March 22nd, it is more urgent than ever that we collectively recognize the importance of water in our daily lives. For a bit of inspir…

Effects of Complaining Versus Negative Word of Mouth on Subsequent Changes in Satisfaction: The Role of Public Commitment

Articles
Nyer, P., & Gopinath, M. (2005). Effects of complaining versus negative word of mouth on subsequent changes in satisfaction: The role of public commitment. Psychology and Marketing, 22(12), 937-953.
This research reviews the motivation for voice behavior by dissatisfied consumers and demonstrates that facilitating complaining behavior results in reduced levels of negative wor…

Diffusion of Innovations: Family Planning in Developing Countries

Articles
Murphy, E. (2004). Diffusion of innovations: Family planning in developing countries. Journal of Health Communication, 9(Suppl1), 123-129.
One of the best examples of the validity of the theory of "diffusion of innovations" is the case of family planning in developing countries. The desire of health, development and …

Interconnectivity in Diffusion of Innovations and Market Competition

Articles
Redmond, W. (2004). Interconnectivity in diffusion of innovations and market competition. Journal of Business Research, 57(11), 1295-1302.
Competition among firms frequently involves product innovation and subsequent promotional activity. When these innovations involve new communication technologies, their adoption e…

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