Conserving Energy and Water at University of California at Santa Cruz with the Use of Norms and Prompts
Aronson, E. & O'Leary, M. (1982-83). The relative effectiveness of models and prompts on energy conservation: A field experiment in a shower room. Journal of Environmental Systems, 12, 3, 219-224.
Shifting to Sustainable Modes of Transportation in Boulder Colorado Using Incentives, Norms, Communication and Feedback
Motivating Businesses to Reduce Waste and Recycle
Motivating Community Recycling: New Zealand Curbside Trial
Encouraging People at Festivals to Reduce, Recycle, and Reuse Cups
Using Social Norms to Reduce Household Energy Consumption
Schultz P. W., Nolan J. M., Cialdini R. B., Goldstein N. J., Griskevicius Vladas (2007). The Constructive, Destructive, and Reconstructive Power of Social Norms. Psychological Science, 18(5), 429-434.