Clean Builder Program

Cases
St. John's Clean and Beautiful is dedicated to increasing environmental awareness, reducing litter, and encouraging community beautification. The Clean Builder program is designed…

Using a Normative Appeal to Control Litter at a Public Swimming Pool

Cases
Reich, J. W., & Robertson, J. L. (1979). Reactance and norm appeal in anti-littering messages. Journal of Applied Social Psychology, 9, 1, 91-101.
A literature review revealed that a statement that puts an extreme demand on a person is likely to elicit the undesirable behavior. On the other hand, a statement that creates a n…

Reducing Speeding Behavior by Using Public Posting Prompt

Cases
Van Houten, R., Nau, P. A., & Marini Z. (1980). An analysis of public posting in reducing speeding behavior on an urban highway. Journal of Applied Behavior Analysis, 13, 3, 383-395.
Drivers travelling during the week between 10:30 and 10:50 a.m. and 2:30 and 2:50 p.m. on a four-lane undivided highway entering a residential area of Dartmouth, Nova Scotia were …

Using Information and Prompts to Increase Awareness of an Environmental Product Tagging Program in Grocery Stores

Cases
Linn, N., Vining, J., & Feeley, P. A. (1994). Toward a sustainable society: Waste minimization through environmentally conscious consuming. Journal of Applied Social Psychology, 24, 17, 1550-1572.
A literature review revealed prompts were an effective behavior change tool in increasing the purchase of environmentally friendly products. Therefore, education and shelf tags we…

The Seafood Watch Program

Cases
The Seafood Watch program began as a list of sustainable seafood choices developed by the Monterey Bay Aquarium between 1997-1999. This list was developed in order to answer visit…

Using Television Modeling to Reduce Energy Consumption in Roanoke,Virginia

Cases
Winett, R. A., Leckliter, I. N., Chinn, D. E., Stahl, B., & Love, S. Q. (1985). Effects of television modeling on residential energy conservation. Journal of Applied Behavior Analysis, 18, 1, 33-44.
A literature review was conducted to identify behavior change tools that could be useful in reducing residential energy consumption. These behavior change tools were then incorpor…

Encouraging Environmentally Friendly Shopping using Prompts, Commitment and Norms

Cases
Customers at a Zehr's supermarket in Kitchener, Ontario were encouraged to purchase environmentally friendly products. 168 products were identified that either had least-waste pac…

The Effect of Sign Prompts and Modeling on Encouraging Dog Owners to Pick-up Dog Droppings in Chicago, Illinois

Cases
Jason, L. A., Zolik, E. S., & Matese, F. J. (1979). Prompting dog owners to pick up dog droppings. American Journal of Community Psychology, 7, 3, 339-351.
After conducting a literature review, sign prompts and modeling were identified as effective tool for encouraging dog owners to pick up after their dogs. Therefore, these tools we…

Using a Uniquely Designed Waste Recepticle as a Prompt to Control Litter in a Shopping Mall in Blacksburg, Virginia

Cases
Geller, E. S., Brasted, W. S. & Mann, M. F. (1979). Waste receptacle designs as interventions for litter control. Journal of Environmental Systems, 9, 2, 145-160.
A literature review was conducted to examine different interventions into reducing the amount of litter at a Virginia shopping mall. Then, a pilot program was designed to incorpor…

The Effects of Sign Prompts and Large Receptacles on Highway Littering in Richmond, Virginia

Cases
Finnie, W. C. (1973). Field experiments in litter control. Environment and Behavior, 5, 2, 123-144.
After conducting a literature review, sign prompts and waster receptacles were employed in a pilot program for highway litter control. There were three conditions in the pilot pro…

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