Typology of Commonly Used Energy Saving Message Themes....

Forums
Jernej Markelj October 09, 2007 08:00 PM
Hello, I am trying to create a typology of commonly used message themes conveyed in energy saving ads and public service announcements (like social responsibility, cost savin…

Positive vs. Negative Images

Forums
Jay Kassirer Ottawa April 13, 2007 01:35 PM
In designing messages on prompts and other communications, we are advised to use positive wording that describes the behavior we want, rather than negative wording that asks peopl…

Crafting Persuasive Pro-Environment Messages USDA Booklet?

Forums
Terre Dunivant San Luis Obispo July 25, 2006 02:48 PM
Hi, Does anyone know how to get ahold of a copy of the USDA booklet for environmental managers about incorporating social science research into designing persuasive pro-envir…

Marketing in a 9/11, War, Tsunami, and Katrina Society

Forums
Cedar Bouta Olympia June 08, 2006 08:21 PM
Am looking for recent research that speaks to doing education and outreach in a society framed by fear - both of manmade disasters such as 9/11 and the Iraq War, and natural disas…

Energy Conservation Campaign

Forums
Terri Buckner June 02, 2006 04:08 PM
Hi, We are preparing to launch an energy conservation campaign for the school year that will start in August. I've been creating energy profiles for each of the buildings on …

The Influence of Message Framing On University Student's Intent to Participate in Sustainable Behavior

Cases
Davis, J. J. (1995). The effects of message framing on response to environmental communications. Journalism and Mass Communication Quarterly, 72, 2, 285-299.
A literature review revealed how framing a communication can affect an individual's intent to participate in sustainable behaviors. Specifically, three types of message framing we…

Using a Normative Appeal to Control Litter at a Public Swimming Pool

Cases
Reich, J. W., & Robertson, J. L. (1979). Reactance and norm appeal in anti-littering messages. Journal of Applied Social Psychology, 9, 1, 91-101.
A literature review revealed that a statement that puts an extreme demand on a person is likely to elicit the undesirable behavior. On the other hand, a statement that creates a n…

The Effects of an Ambiguous, Negative Sign Prompt and a Clearly-Stated Positive Sign Prompt on Intentions to Litter

Cases
Horsley, A. D. (1988). The unintended effects of a posted sign on littering attitudes and stated intentions. Journal of Environmental Education, 19, 3, 10-14.
A literature review revealed that sign prompts can be effective in reducing the amount of litter. In order to further investigate the effects of prompts, a questionnaire was given…

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