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As you develop your programs, you may be looking for online educational tools that impart knowledge on waste prevention and recycling. Waste games are one way to do just t…
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When Americans think about the climate debate, they imagine an ‘us vs. them’ mentality, with left-wing climate doomists in one camp and right-wing climate deniers in the …
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What if we understood our current ecological crisis as a “Human Behavioral Crisis”? That is how researchers, Merz et al (2023), have described it. In their paper, they a…
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If you’d like to learn more about framing your conservation messages, this resource may be for you. Conservation Optimism has created a helpful communication toolkit th…
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A recent study published by Energy Policy has found that people’s concerns about climate change shape their support for various energy sources, from renewable energy to …
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There is an exciting, new, and innovative campaign called Sounds Right in which nature sounds are incorporated into the music tracks of famous musicians such as Brian E…
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The social marketing discipline has long held this truism that sustainable behaviours should be fun, easy, and popular. Switzerland’s bike to work campaign is all of tho…
Established in 2012, the goal of Carbon Cure was to reduce embodied carbon in the built environment by 500 million tonnes annually by 2030 to help slow climate change. To do this,…
Solarize first came to life in 2009 when a Portland resident interested in installing solar power recruited neighbors to join them in “going solar” to get a volume discount. Once …
Several decades ago, the city of Cape Town, South Africa predicted severe water shortages as a result of rapid urbanization and high per capita water consumption. In 2018, as the …
