Solarize campaigns: Harnessing the power of the crowd

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Julie Cook Kitchener May 13, 2024 12:51 pm
Hi all,   Solar is expanding much more quickly than all other energy technologies in history, which is encouraging to see in the face of the global climate crisis. As part of this…

Switzerland’s bike to work campaign: Fun, easy, and popular

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Julie Cook Kitchener May 13, 2024 12:41 pm
Hi all,   The social marketing discipline has long held this truism that sustainable behaviours should be fun, easy, and popular. Switzerland’s bike to work campaign is all of tho…

Denver, Colorado's "Waste No More" Initiative

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Julie Cook Kitchener May 6, 2024 13:03 pm
Hi all,   Denver, Colorado is a shining example of waste reduction at its best. They have an ambitious goal of diverting 70% of their waste going to landfill by 2032, and they hav…

Inspiring workplace safety through intrinsic motivation

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Julie Cook Kitchener May 6, 2024 12:56 pm
Hi all,    Imagine you’re an investor sitting in a fancy hotel ballroom around the corner from Wall Street, waiting to hear a speech from the new CEO of the aluminum company you’v…

Rainwater tank rebates - is anyone talking about this?

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Julie Cook Kitchener Apr 29, 2024 13:00 pm
Hi all,    I had this idea that I would present an interesting rainwater tank rebate program that utilizes a CBSM approach but the thing is….I couldn’t find any. Of the nearly 30 …

How a little city in Sicily became a zero waste giant

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Julie Cook Kitchener Apr 22, 2024 12:39 pm
Hi all,   There is a city in Sicily called Calatafimi Segesta that, although small, has made tremendous strides in the past two decades toward achieving zero waste while at the sa…

Climate smart choices: Shifting traveller behaviour from planes to trains

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Julie Cook Kitchener Apr 15, 2024 13:18 pm
Hi all,   I’m sure most of you are aware that changing flying behaviour is important for reaching global climate goals, and that one way to do that is to substitute flights with t…

The "Wear It" campaign: Encouraging boating safety & the use of life jackets

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Julie Cook Kitchener Apr 8, 2024 13:08 pm
Hi all,   If you’re looking for a compelling behaviour change program related to safety, check out the “Wear it” campaign run by the U.S. coast guard. Though it is American-based,…

How to incentivize comprehensive home energy retrofits

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Julie Cook Kitchener Apr 8, 2024 13:00 pm
Hi all,   Even with the growing climate crisis and the rising cost of living, it is still a challenge to convince homeowners to retrofit their homes to be more energy efficient. T…

Five ways to boost e-waste recycling

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Julie Cook Kitchener Mar 25, 2024 13:11 pm
Hi all,    With the fast pace of technology and increased demand for electronics around the world, electronic waste is a growing threat to the environment and global health. Over …
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