The Moderating Effect of Conformism Values on the Relations between other Personal Values, Social Norms, Moral Obligation, and Single Altruistic Behaviours

Articles
Lönnqvist, J., Walkowitz, G., Wichardt, P., Lindeman, M., & Verkasalo, M. (2009). The moderating effect of conformism values on the relations between other personal values, social norms, moral obligation, and single altruistic behaviours. British Journal of Social Psychology, 48(3), 525-546. doi:10.1348/014466608X377396.
Three studies predicted and found that the individual’s conformism values are one determinant of whether behaviour is guided by other personal values or by social norms. In Study …

Cross-Culture Comparative Research on Social Norms

Articles
Ling, W., Zheng, X., & Fang, L. (2003). Cross-culture comparative research on social norms. Acta Psychologica Sinica, 35(2), 246-254.
Compared social norms of Chinese, Japanese, and American residents. 1,434 Beijing residents, 608 Osaka residents, and 1,409 Los Angeles residents completed questionnaires. Results…

Normative, Gain and Hedonic Goal Frames Guiding Environmental Behavior

Articles
Lindenberg, S., & Steg, L. (2007). Normative, Gain and Hedonic Goal Frames Guiding Environmental Behavior. Journal of Social Issues, 63(1), 117-137. doi:10.1111/j.1540-4560.2007.00499.x.
This article discusses new developments about goal-dependent framing and multiple goal frames (sometimes also called "multiple motives"), which are highly relevant for understandi…

Social Norms Approaches Using Descriptive Drinking Norms Education: A Review of the Research on Personalized Normative Feedback

Articles
Lewis, M., & Neighbors, C. (2006). Social norms approaches using descriptive drinking norms education: A review of the research on personalized normative feedback. Journal of American College Health, 54(4), 213-218. doi:10.3200/JACH.54.4.213-218.
College students have been shown to consistently overestimate the drinking of their peers. As a result, social norms approaches are effective in correcting these misperceived norm…

Understanding Air Force Members' Intentions to Participate in Pro-environmental Behaviors: An Application of the Theory of Planned Behavior

Articles
Laudenslager, M., Holt, D., & Lofgren, S. (2004). Understanding air force members' intentions to participate in pro-environmental behaviors: An application of the theory of planned behavior. Perceptual and Motor Skills, 98(3,Pt2), 1162-1170. doi:10.2466/PMS.98.4.1162-1170.
At a single installation, a cross section of 307 active duty Air Force members completed questionnaires to assess whether the theory of planned behavior was useful in explaining t…

The Importance of Subjective Norms for People Who Care What Others Think of Them

Articles
Latimer, A., & Ginis, K. (2005). The importance of subjective norms for people who care what others think of them. Psychology & Health, 20(1), 53-62. doi:10.1080/08870440412331300002.
Using the framework of the Theory of Planned Behaviour (TPB), this study examined whether the extent to which people are concerned with others' approval of them moderates the subj…

An Explication of Social Norms

Articles
Lapinski, M., & Rimal, R. (2005). An Explication of Social Norms. Communication Theory, 15(2), 127-147. doi:10.1111/j.1468-2885.2005.tb00329.x.
This article identifies four factors for consideration in norms-based research to enhance the predictive ability of theoretical models. First, it makes the distinction between per…

Role of Group Orientation and Descriptive Norms on Water Conservation Attitudes and Behaviors

Articles
Lapinski, M., Rimal, R., DeVries, R., & Lee, E. (2007). Role of group orientation and descriptive norms on water conservation attitudes and behaviors. Health Communication, 22(2), 133-142.
Social norms have been shown to impact behaviors, but with mixed results. The theory of normative social behavior delineates factors that moderate the relationship between descrip…

What Makes Customers Bring Their Bags or Buy Bags from the Shop?: A Survey of Customers at a Taiwan Hypermarket

Articles
Lam, S., & Chen, J. (2006). What Makes Customers Bring Their Bags or Buy Bags from the Shop?: A Survey of Customers at a Taiwan Hypermarket. Environment and Behavior, 38(3), 318-332. doi:10.1177/0013916505278327.
The Taiwan government had implemented a restriction policy to cut down the overuse of plastic shopping bags. Under this policy, hypermarkets and many other stores are prohibited f…

How Habits Interfere with Norm-Directed Behaviour: A Normative Decision-Making Model for Travel Mode Choice

Articles
Klöckner, C., & Matthies, E. (2004). How habits interfere with norm-directed behaviour: A normative decision-making model for travel mode choice. Journal of Environmental Psychology, 24(3), 319-327. doi:10.1016/j.jenvp.2004.08.004.
This paper deals with the question how habits can be integrated into a model of normative decision-making based on the work of Schwartz and Howard (1981). A field study was conduc…

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