The Effect of a Favor on Public and Private Compliance: How Internalized is the Norm of Reciprocity?

Articles
Whatley, M., Webster, J., Smith, R., & Rhodes, A. (1999). The effect of a favor on public and private compliance: How internalized is the norm of reciprocity?. Basic and Applied Social Psychology, 21(3), 251-259. doi:10.1207/S15324834BASP2103_8.
The norm of reciprocity requires that we repay in kind what another has done for us. This study examined the degree that social (public) and internal (private) consequences of rec…

Deriving Interventions on the Basis of Factors Influencing Behavioral Intentions for Waste Recycling, Composting, and Reuse in Cuba

Articles
Mosler, H., Tamas, A., Tobias, R., Rodríguez, T., & Miranda, O. (2008). Deriving interventions on the basis of factors influencing behavioral intentions for waste recycling, composting, and reuse in Cuba. Environment and Behavior, 40(4), 522-544.
In this article the authors study existing waste-disposal intentions and behavior-influencing factors at the household level in Santiago de Cuba. The authors analyze the perceived…

Norms of Social Conduct and the Foot-in-the-Door

Articles
Kilbourne, B. K. & Kilbourne, M. T. (1984). Norms of social conduct and the foot-in-the-door. Journal of Social Psychology, 123, 1, 13-20.
Using an account analysis (giving excuses or justifications for compliance or noncompliance) to indicate the operation of social norms, the foot-in-the-door (FITD) paradigm was in…

Aligning Identities, Emotions, and Beliefs to Create Commitment to Sustainable Social and Political Action

Articles
Thomas, E.F., McGarty, C., Mavor, K.I. (2009). Aligning identities, emotions, and beliefs to create commitment to sustainable social and political action. Personality and Social Psychology Review, 13(3), 194-218.
In this article the authors explore the social psychological processes underpinning sustainable commitment to a social or political cause. Drawing on recent developments in the co…

The Value Basis of Environmental Concern

Articles
Stern, P.C., & Dietz, T. (1994). The value basis of environmental concern. Journal of Social Issues, 50, 3, 65-84.
Describes empirical tests of a theory linking values, beliefs, attitudes, and behavior within a preference construction framework emphasizing the activation of personal environmen…

Values and Proenvironmental Behavior: A Five-Country Survey

Articles
Schultz, P. W. & Zelezny, L. C. (1998). Values and proenvironmental behavior: A five-country survey. Journal of Cross-Cultural Psychology, 29, 4, 540-558.
This multinational study examined the relationship between values, awareness of the consequences for environmental damage, ascribed responsibility, and proenvironmental behaviors.…

Responding to Environmental Concerns: What Factors Guide Individual Action?

Articles
Axelrod, L. J. & Lehman, D. R. (1993). Responding to environmental concerns: What factors guide individual action? . Journal of Environmental Psychology, 13, 2, 149-159.
Examined the motivational role played by 3 classes of outcomes (tangible rewards, social acceptance, and acting in accordance with one's principles) in predicting environmentally …

Prominent Factors Influencing Environmental Activities: Application of the Environmental Leadership Model (ELM). Special Issue: Leadership for Environmental and Social Change

Articles
Flannery, B. L., & May, D. R. Prominent factors influencing environmental activities: Application of the Environmental Leadership Model (ELM). Special Issue: Leadership for environmental and social change. Vol. 5. 1994. 201-221.
Presents the ELM, which specifies 4 prominent antecedents to an organization's environmental strategic formulation process. These factors include (1) moral norms and values for en…

Persuasive Trash Cans: Activation of Littering Norms by Design

Articles
de Kort, Y., McCalley, L., & Midden, C. (2008). Persuasive trash cans: Activation of littering norms by design. Environment and Behavior, 40(6), 870-891. doi:10.1177/0013916507311035.
Two studies tested littering norm activation by trash can design. The first was a scenario study using a 4 (norm type: social injunctive vs. social descriptive vs. personal vs. co…

Bridging the Intention-Behaviour 'Gap': The Role of Moral Norm

Articles
Godin, G., Conner, M., & Sheeran, P. (2005). Bridging the intention-behaviour 'gap': The role of moral norm. British Journal of Social Psychology, 44(4), 497-512. doi:10.1348/014466604X17452.
This research examined whether intentions aligned with moral norms better predict behaviour compared with intentions aligned with attitudes. Six data sets predicting behaviours in…

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