Reducing Energy Consumption: The Long-Term Effects of a Single TV Program

Articles
Winett, R. A., Leckliter, I. N., Chinn, D. E., & Stahl, B. (1984). Reducing energy consumption: The long-term effects of a single TV program. Journal of Communication, 34, 3, 37-51.
Investigated the effects of the delivery of a program through a cable TV system's public access channel on the consumer energy use of 150 households. The 20-min program emphasized…

Behavioral Interventions in Resource Conservation: A System Approach Based on Behavioral Economics

Articles
Winkler, R. C., & Winett, R. A. (1982). Behavioral interventions in resource conservation: A system approach based on behavioral economics. American Psychologist, 37, 4, 421-435.
Outlines some of the advantages of an integration of psychological (social-learning) and economic conceptualizations when developing behavioral interventions in resource conservat…

Effects of Television Modeling on Residential Energy Conservation

Articles
Winett, R. A., Leckliter, I. N., Chinn, D. E., Stahl, B., & Love, S. Q. (1985). Effects of television modeling on residential energy conservation. Journal of Applied Behavior Analysis, 18, 1, 33-44.
A combination of social marketing, communication, social learning (particularly modeling), and behavior analysis may provide an effective framework for behavior change via films a…

Building a Global Civic Culture: Education for an Interdependent World

Articles
Boulding, E. (1988). Building a global civic culture: Education for an interdependent world.. New York: Teachers College Press.

Attitudes versus Actions: The Relationship of Verbal and Overt Behavioral Responses to Attitude Objects

Articles
Wicker, A. W. (1969). Attitudes versus actions: The relationship of verbal and overt behavioral responses to attitude objects. Journal of Social Issues, 25, 41-78.

Getting to Yes: Negotiating Agreement without Giving In

Articles
Fisher, R. & Ury, W. (1981). Getting to yes: Negotiating agreement without giving in. Markham, Ontario: Penguin Books.

Ecological Literacy: Education and the Transition to a Postmodern World

Articles
Orr, D. W. (1992). Ecological literacy: Education and the transition to a postmodern world.. New York: State University of New York Press.

Soap Opreas for Social Change: Toward a Methodology for Entertainment-Education Television

Articles
Nariman, H. N. (1993). Soap opreas for social change: Toward a methodology for entertainment-education television. (pp. 143). Westport, CT: Praeger.

Communication of Innovations

Articles
Rogers, E. M. & Shoemaker, F. F. (1971). Communication of innovations. New York: Free Press.

Education and the Environment: Learning to Live with Limits

Articles
Smith, G. A. (1992). Education and the environment: Learning to live with limits. (pp. 185). New York: State University of New York Press.

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