1-2-3 Campaign Against Global Warming

Cases
The 1-2-3 Global Warming Campaign was initiated in the 1st Unitarian Church in Portland, Oregon in January 2001 to inform people about the dangers of global warming and spur them …

Waste Wise Program

Cases
Waste Wise is a free, voluntary program set up by the United States Environmental Protection Agency (EPA) which attempts to eliminate costly municipal solid waste. Waste Wise targ…

Using a Normative Appeal to Control Litter at a Public Swimming Pool

Cases
Reich, J. W., & Robertson, J. L. (1979). Reactance and norm appeal in anti-littering messages. Journal of Applied Social Psychology, 9, 1, 91-101.
A literature review revealed that a statement that puts an extreme demand on a person is likely to elicit the undesirable behavior. On the other hand, a statement that creates a n…

WRAP (Waste Reduction Awards Program)

Cases
In California, businesses generate more than half the state's waste and thus, can play a significant role in helping local governments reduce the amount of garbage being diverted …

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Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

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