Role of Group Orientation and Descriptive Norms on Water Conservation Attitudes and Behaviors

Articles
Lapinski, M., Rimal, R., DeVries, R., & Lee, E. (2007). Role of group orientation and descriptive norms on water conservation attitudes and behaviors. Health Communication, 22(2), 133-142.
Social norms have been shown to impact behaviors, but with mixed results. The theory of normative social behavior delineates factors that moderate the relationship between descrip…

Using Theory to Understand Public Support for Collective Actions that Impact the Environment: Alleviating Water Supply Problems in a Nonarid Biome

Articles
Routhe, A., Jones, R., & Feldman, D. (2005). Using theory to understand public support for collective actions that impact the environment: Alleviating water supply problems in a nonarid biome. Social Science Quarterly, 86(4), 874-897. doi:10.1111/j.0038-4941.2005.00361.x.
Objectives: There is increasing public debate over how to meet future water supply needs in historically water-abundant areas such as the American southeast. Citizens, policymaker…

Animation

Forums
Amy Baxter MacDonald Brookline Aug 22, 2010 11:04 am
If a cartoon fish could encourage humans to conserve water what would he have us do? The obvious thing would be to turn off running faucets, but what else do we do that wastes wat…

Correlates of Pro-Sustainability Orientation: The Affinity Towards Diversity

Articles
Corral-Verdugo, V., Bonnes, M., Tapia-Fonllem, C., Fraijo-Sing, B., Frías-Armenta, M., & Carrus, G. (2009). Correlates of pro-sustainability orientation: The affinity towards diversity. Journal of Environmental Psychology, 29(1), 34-43.
The concept of affinity towards diversity (ATD) is introduced and illustrated with two studies on the psychological drivers of pro-sustainability orientation and environmentally f…

Resolving Social Dilemmas: Dynamic Structural And Intergroup Aspects

Articles
Foddy, M, & Smithson, M. (1999). Choice of transportation mode: Factors influencing drivers' willingness to reduce personal car use and support car regulations . In Garvill, J. (Ed.). Resolving social dilemmas: Dynamic, structural, and intergroup aspects. (pp. 263-279).
Examined the effects of a structural intervention with social-psychological implications, the introduction of domestic meters for water use, on water use and conservation attitude…

Using Normative Social Influence to Promote Conservation Among Hotel Guests

Articles
Schultz, P. W., Khazian, A., Zaleski, A. (2008). Using normative social influence to promote conservation among hotel guests. Social Influence, 3(1), 4-23.
Three field experiments are reported on the ability of printed normative messages to influence conservation behavior among hotel guests. While prior research has shown that social…

The Attitude-Behavior Relationship: A Test of Three Models of the Moderating Role of Behavioral Difficulty

Articles
Kaiser, F., & Schultz, P. (2009, January). The attitude-behavior relationship: A test of three models of the moderating role of behavioral difficulty. Journal of Applied Social Psychology, 39(1), 186-207.
The moderating role of behavioral difficulty in the attitude–behavior relationship remains a controversial topic in social psychology. Previous research has been unclear in establ…

Reducing Water Use in Luxury Condo

Forums
Jo Brooks La Jolla Sep 4, 2010 23:29 pm
As part of a sustainability class at UC San Diego, Im researching how to reduce water usage in a commonly metered luxury high rise (here in drought-prone Southern California) and …

High-power, High-efficiency Sprayer Nozzles for Commercial Food Services

Forums
Michelle Vigen Washington Oct 6, 2010 16:06 pm
Does anyone have an experience with this program or this technology? http://www.savedallaswater.com/Nozzle.html http://www.savedallaswater.com/FAQ.html http://www.savedalla…

Effective Tourist & Agricultural Water Efficiency Programs

Forums
Lucy Allinson MELBOURNE Oct 20, 2010 6:26 am
Looking for examples of effective water efficiency programs that ideally have been implemented in tourist and agricultural regions.What the programs entailed, the duration of such…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Registration Ending Soon!
Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing