The Baby is Sick/the Baby is Well: A Test of Environmental Communication Appeals. Special Issue: Green Advertising

Articles
Obermiller, C. (1995). The baby is sick/the baby is well: A test of environmental communication appeals. Special Issue: Green advertising. Journal of Advertising, 24, 2, 55-70.
Investigated "sick baby" and "well baby"communication strategies in environmental or social marketing. Two studies were conducted with 300 adults. In the 1st study, 95 Ss were use…

Re: Efficiency Workshops v Home Audits for Disadvantaged Households

Forums
Unknown Oct 8, 2005 17:15 pm
Brenda: While not directly relevant, you might want to take a look at the work of Glen Pleasance from Durham Region in Ontario, Canada on outdoor water efficiency. Glen has c…

Students Teaching Students on the Importance of Using Both Sides of Paper, Conserving Energy, and Recycling

Cases
Students can be the best teachers. In 1995, students in the Student Leadership Class designed and delivered educational messages to teachers and students on the importance of usin…

Water Efficiency Durham

Cases
Durham Region is located on the north shore of Lake Ontario, on the eastern border of Toronto. In 1995 Durham Region began developing initiatives to help their customers reduce wa…

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