Stay up-to-date with the topics that matter to you!

Sign up to track topics that are specific to your area of focus with “My Feed”. Not ready to sign up? Browse CBSM recommended Articles, Reports, Cases, and Forum posts to get started.

Join for Free

Market Segementation for Recycling

Articles
Howenstine, E. (1993). Market segementation for recycling. Environment and Behavior, 25, 1, 86-102.
Suggests that from a behavioral perspective, the decision to recycle or not to recycle can be understood as a set of conditions that must be met: sufficient motivation, knowledge,…

Litter Reduction: How Effective is the New York State Bottle Bill?

Articles
Levitt, L., & Leventhal, G. (1986). Litter reduction: How effective is the New York State Bottle Bill?. Environment and Behavior, 18, 4, 467-479.
Examined the effectiveness of the anti-litter New York Bottle Bill by using a multiple-time series design in which 7 observations of the number of returnable and nonreturnable bot…

Do as I Say, Not as I Do. Special Section: Attitudes and Behavior in Social Psychology

Articles
Lloyd, K. E. (1994). Do as I say, not as I do. Special Section: Attitudes and behavior in social psychology. Behavior Analyst, 17, 1, 131-139.
Examines the observance of low to absent correlations between what a person says he/she would do and what he/she actually does later. Focus is on the degree of agreement between r…

Actively Caring for the Environment: An Integration of Behaviorism and Humanism. Special Issue: Litter control and Recycling

Articles
Geller, E. S. (1995). Actively caring for the environment: An integration of behaviorism and humanism. Special Issue: Litter control and recycling. Environment and Behavior, 27, 2, 184-195.
Integrates perspectives from behavior-based psychology (BBP) and person-based psychology (PBP) to summarize ways to protect the environment. Community-based interventions are need…

The Value of Incentives in Stimulating Energy Conservation

Articles
Hutton, R. B., & McNeill, D. L. (1981). The value of incentives in stimulating energy conservation. Journal of Consumer Research, 8, 3, 291-298.
In the fall of 1979, the US Department of Energy implemented the Low Cost/No Cost Energy Conservation Program in 6 New England states. Results of a telephone survey of 1,811 house…

Energy Conservation and Feedback Metering for the Automobile: Ideal Requirements

Articles
Weber, R. J. (1980). Energy conservation and feedback metering for the automobile: Ideal requirements. Bulletin of the Psychonomic Society, 16, 4, 301-302.
To conserve gasoline, it is desirable to have feedback on fuel consumed as a function of driving and maintenance conditions. Requirements for an ideal feedback metering system inc…

Perceptual Awareness of Energy Requirements of Familiar Objects

Articles
Baird, J. C., & Brier, J. M. (1981). Perceptual awareness of energy requirements of familiar objects. Journal of Applied Psychology, 66, 1, 90-96.
Conducted 3 experiments to assess undergraduates' perceptual awareness of energy requirements in their immediate surroundings (e.g., refrigerators, automobiles, toasters). In Exp …

A Field Experiment in Communicating a New Risk: Effects of the Source and a Message Containing Explicit Conclusions

Articles
Gutteling, J. M. (1993). A field experiment in communicating a new risk: Effects of the source and a message containing explicit conclusions. Basic and Applied Social Psychology, 14, 3, 295-316.
383 inhabitants of Dutch cities received a brochure containing information about the risks and benefits of a new hazardous technology. The control group consisted of 125 Ss who di…

Knowledge of Energy Consumption

Articles
Weber, R. J., & Price, J. M. (1980). Knowledge of energy consumption. Bulletin of the Psychonomic Society, 15, 4, 267-268.
A paired-comparison scale of relative subjective energy consumption was established for the different appliances, and the resulting scale values were correlated with actual energy…

Effects of Informational Prompts on Energy Conservation in College Classrooms

Articles
Luyben, P. D. (1980). Effects of informational prompts on energy conservation in college classrooms. Journal of Applied Behavior Analysis, 13, 4, 611-617.
A multiple-baseline design was used with 2 target classroom groups of 28 and 27 Ss in a study to reduce electrical energy waste. A dittoed letter, signed by a faculty member, was …

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing