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Green Consumers in the 1990s: Profile and Implications for Advertising

Articles
Roberts, J. A. (1996). Green consumers in the 1990s: Profile and implications for advertising.. Journal of Business Research, 36, 3, 217-231.
The passage of time and incipient change call for another look at the demographic and attitudinal correlates of ecologically conscious consumer behavior (ECCB). As concern for the…

Green Advertising and the Reluctant Consumer. Special Issue: Green Advertising

Articles
Zinkhan, G. M., & Carlson, L. (1995). Green advertising and the reluctant consumer. Special Issue: Green advertising.. Journal of Advertising, 24, 2, 1-6.
Presents an introduction to a special issue on green advertising. As ecological concerns evolve and diffuse throughout society, advertisers are interested in developing green (env…

Values and their Effect on Pro-Environmental Behavior

Articles
Karp, D. G. (1996). Values and their effect on pro-environmental behavior. Environment and Behavior, 28, 1, 111-133.
Used the 56 item Schwartz Scale of Values (S. H. Schwartz, 1992) to examine the structure of values and to assess the effect of these values on environmental behavior. The 2-dimen…

Public Commitment and Energy Conservation

Articles
Shippee, G. E., & Gregory, W. L. (1982). Public commitment and energy conservation. American Journal of Community Psychology, 10, 1, 81-93.
A field experiment was conducted to evaluate comparatively the effectiveness of two community interventions designed to reduce energy consumption. Building on prior research whic…

A Knowledge-Based Intervention for Promoting Carpooling

Articles
Kearney, A. R., & De Young, R. (1995). A knowledge-based intervention for promoting carpooling. Environment and Behavior, 27, 5, 650-678.
Investigated the impact of a story-based intervention on employees' knowledge and attitudes about, and stated willingness to adopt carpooling. A total of 645 employees at 5 sites …

A Structural Model of Reuse and Recycling in Mexico

Articles
Corral-Verdugo, V. (1996). A structural model of reuse and recycling in Mexico.. Environment and Behavior, 28, 5, 665-696.
Direct observations were used to analyze reuse and recycling patterns of 100 families. Reuse was practiced more than recycling. An inventory administered to housewives examined po…

Buyer Characteristics of the Green Consumer and their Implications for Advertising Strategy. Special Issue: Green Advertising

Articles
Shrum, L. J., McCarty, J. A., & Lowrey, T. M. (1995). Buyer characteristics of the green consumer and their implications for advertising strategy. Special Issue: Green advertising. Journal of Advertising, 24, 2, 71-82.
Determined the extent to which particular consumer attitudes and beliefs are related to interest in purchasing environmentally safe products. Data from 3,264 respondents to the DD…

Some Psychological Aspects of Reduced Consumption Behavior: The Role of Intrinsic Satisfaction and Competence Motivation

Articles
De Young, R. (1996). Some psychological aspects of reduced consumption behavior: The role of intrinsic satisfaction and competence motivation. Environment and Behavior, 28, 3, 358-409.
Nine studies (6 previously published by R. De Young and colleagues and 3 unpublished) that included a bank of questionnaire items on intrinsic satisfactions are summarized and ana…

Factors Influencing Individual Recycling Behavior in Office Settings: A study of Office Workers in Taiwan

Articles
Lee, Y. J., De Young, R., & Marans, R. W. (1995). Factors influencing individual recycling behavior in office settings: A study of office workers in Taiwan. Environment and Behavior, 27, 3, 380-403.
Examined office recycling behavior through a survey administered to 1,788 Taiwanese workers. The survey measured household and office recycling behavior, commitment to recycling, …

Applying Social and Traditional Marketing Principles to the Reduction of Household Waste: Turning Research into Action

Articles
Shrum, L. J., Lowrey, T. M., & McCarty, J. A. (1995). Applying social and traditional marketing principles to the reduction of household waste: Turning research into action. American Behavioral Scientist, 38, 4, 646-657.
Provides an overview of past research on household waste management, particularly research that pertains to recycling and to buying green. Buying green is defined as purchasing go…

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