Stay up-to-date with the topics that matter to you!
Sign up to track topics that are specific to your area of focus with “My Feed”. Not ready to sign up? Browse CBSM recommended Articles, Reports, Cases, and Forum posts to get started.
Green Consumers in the 1990s: Profile and Implications for Advertising
Roberts, J. A. (1996). Green consumers in the 1990s: Profile and implications for advertising.. Journal of Business Research, 36, 3, 217-231.
Green Advertising and the Reluctant Consumer. Special Issue: Green Advertising
Zinkhan, G. M., & Carlson, L. (1995). Green advertising and the reluctant consumer. Special Issue: Green advertising.. Journal of Advertising, 24, 2, 1-6.
Values and their Effect on Pro-Environmental Behavior
Karp, D. G. (1996). Values and their effect on pro-environmental behavior. Environment and Behavior, 28, 1, 111-133.
Public Commitment and Energy Conservation
Shippee, G. E., & Gregory, W. L. (1982). Public commitment and energy conservation. American Journal of Community Psychology, 10, 1, 81-93.
A Knowledge-Based Intervention for Promoting Carpooling
Kearney, A. R., & De Young, R. (1995). A knowledge-based intervention for promoting carpooling. Environment and Behavior, 27, 5, 650-678.
A Structural Model of Reuse and Recycling in Mexico
Corral-Verdugo, V. (1996). A structural model of reuse and recycling in Mexico.. Environment and Behavior, 28, 5, 665-696.
Buyer Characteristics of the Green Consumer and their Implications for Advertising Strategy. Special Issue: Green Advertising
Shrum, L. J., McCarty, J. A., & Lowrey, T. M. (1995). Buyer characteristics of the green consumer and their implications for advertising strategy. Special Issue: Green advertising. Journal of Advertising, 24, 2, 71-82.
Some Psychological Aspects of Reduced Consumption Behavior: The Role of Intrinsic Satisfaction and Competence Motivation
De Young, R. (1996). Some psychological aspects of reduced consumption behavior: The role of intrinsic satisfaction and competence motivation. Environment and Behavior, 28, 3, 358-409.
Factors Influencing Individual Recycling Behavior in Office Settings: A study of Office Workers in Taiwan
Lee, Y. J., De Young, R., & Marans, R. W. (1995). Factors influencing individual recycling behavior in office settings: A study of office workers in Taiwan. Environment and Behavior, 27, 3, 380-403.
Applying Social and Traditional Marketing Principles to the Reduction of Household Waste: Turning Research into Action
Shrum, L. J., Lowrey, T. M., & McCarty, J. A. (1995). Applying social and traditional marketing principles to the reduction of household waste: Turning research into action. American Behavioral Scientist, 38, 4, 646-657.