Stay up-to-date with the topics that matter to you!

Sign up to track topics that are specific to your area of focus with “My Feed”. Not ready to sign up? Browse CBSM recommended Articles, Reports, Cases, and Forum posts to get started.

Join for Free

Alberta Parks Launches YouTube Channel

Forums
Diaho Moso Pietermaritzburb Dec 17, 2008 14:46 pm
Alberta Parks is delighted to announce it has launched a YouTube Channel Please feel free to check it out at: http://www.youtube.com/AlbertaParks And if you like what you see t…

Teaching Plan for Music & Sustainability

Forums
Susie Lewis Gainesville Dec 17, 2008 11:50 am
I was wondering if anyone had any creative ways of tying in sustainability into lesson plans for fine arts, specifically music. The target audience is elementary aged students. …

Low Income Apartment Block Recycling/Composting

Forums
angel guy Dec 16, 2008 15:54 pm
Hi I am doing some work for my city council to try and come up with an alternative system to the rubbish chutes they have in all their council flats.. I will also be doing some…

Word of Mouth Campaigns

Forums
Angela Hutchins Dec 16, 2008 15:16 pm
Does anyone have experience with running / encouraging / promoting / kick starting word of mouth or peer pressure campaigns to encourage sustainable behaviour? Specifically I am …

Open Rates for Email Communications

Forums
Karin Stark London Dec 15, 2008 12:57 pm
Hi, Does anyone have what the average open rates and opt outs are for email newsletters/communications? At Transport for London, we are running a campaign that seeks to ask in…

Gallup Poll Shows Americans Buy Recyclable Containers

Articles
Modern Brewery Age (1988). Gallup poll shows Americans buy recyclable containers. Modern Brewery Age,

The Roles of Attitudinal and Personality Variables in the Prediction of Environmental Behavior and Knowledge

Articles
Arbuthnot, J. (1977). The roles of attitudinal and personality variables in the prediction of environmental behavior and knowledge. Environment and Behavior, 9, 2, 217-232.
Suggests that the success of environmental policies and action programs may well depend upon an understanding of the impact of intraindividual variables on responses to environmen…

Prediction of Goal-Directed Behavior: Attitudes, Intentions, and Perceived Behavioral Control

Articles
Ajzen, I., & Madden, T. J. (1986). Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control. Journal of Experimental Social Psychology, 22, 5, 453-474.
A proposed theory of planned behavior, an extension of I. Ajzen and M. Fishbein's (1980) theory of reasoned action, was tested in 2 experiments. In Exp I, 169 undergraduates' at…

Applying Social Psychology to Desegregation and Energy Conservation. Special Issue: Illustrating the Value of Basic Research

Articles
Aronson, E. (1990). Applying social psychology to desegregation and energy conservation. Special Issue: Illustrating the value of basic research. Personality and Social Psychology Bulletin, 16, 1, 118-132.
Presents 2 examples of social psychology in action in dealing with an immediate crisis and a gradual problem. The immediate crisis occurred when a school system was desegregated, …

Attitude-Behavior Relations: A Theoretical Analysis and Review of Empirical Research

Articles
Ajzen, I., & Fishbein, M. (1977). Attitude-behavior relations: A theoretical analysis and review of empirical research. Psychological Bulletin, 84, 5, 888-918.
Examines research on the relation between attitude and behavior in light of the correspondence between attitudinal and behavioral entities. Such entities are defined by their ta…

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing