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Buyer Characteristics of the Green Consumer and their Implications for Advertising Strategy. Special Issue: Green Advertising

Articles
Shrum, L. J., McCarty, J. A., & Lowrey, T. M. (1995). Buyer characteristics of the green consumer and their implications for advertising strategy. Special Issue: Green advertising. Journal of Advertising, 24, 2, 71-82.
Determined the extent to which particular consumer attitudes and beliefs are related to interest in purchasing environmentally safe products. Data from 3,264 respondents to the DD…

The Baby is Sick/the Baby is Well: A Test of Environmental Communication Appeals. Special Issue: Green Advertising

Articles
Obermiller, C. (1995). The baby is sick/the baby is well: A test of environmental communication appeals. Special Issue: Green advertising. Journal of Advertising, 24, 2, 55-70.
Investigated "sick baby" and "well baby"communication strategies in environmental or social marketing. Two studies were conducted with 300 adults. In the 1st study, 95 Ss were use…

Commitment, Behavior, and Attitude Change: An Analysis of Voluntary Recycling. Special Issue: Green Psychology

Articles
Werner, C. M., Turner, J., Shipman, K., Twitchell, F. S., et al. (1995). Commitment, behavior, and attitude change: An analysis of voluntary recycling. Special Issue: Green psychology. Journal of Environmental Psychology, 15, 3, 197-208.
Describes a project designed to help local agencies select a method of inducing residents to participate in a free curbside recycling program. The project also provided an opportu…

Public Commitment and Energy Conservation

Articles
Shippee, G. E., & Gregory, W. L. (1982). Public commitment and energy conservation. American Journal of Community Psychology, 10, 1, 81-93.
A field experiment was conducted to evaluate comparatively the effectiveness of two community interventions designed to reduce energy consumption. Building on prior research whic…

A Structural Model of Reuse and Recycling in Mexico

Articles
Corral-Verdugo, V. (1996). A structural model of reuse and recycling in Mexico.. Environment and Behavior, 28, 5, 665-696.
Direct observations were used to analyze reuse and recycling patterns of 100 families. Reuse was practiced more than recycling. An inventory administered to housewives examined po…

Green Consumers in the 1990s: Profile and Implications for Advertising

Articles
Roberts, J. A. (1996). Green consumers in the 1990s: Profile and implications for advertising.. Journal of Business Research, 36, 3, 217-231.
The passage of time and incipient change call for another look at the demographic and attitudinal correlates of ecologically conscious consumer behavior (ECCB). As concern for the…

Values and their Effect on Pro-Environmental Behavior

Articles
Karp, D. G. (1996). Values and their effect on pro-environmental behavior. Environment and Behavior, 28, 1, 111-133.
Used the 56 item Schwartz Scale of Values (S. H. Schwartz, 1992) to examine the structure of values and to assess the effect of these values on environmental behavior. The 2-dimen…

The Prediction of Household Recycling of Newspapers: The Role of Attitudes, Intentions, and Situational Factors

Articles
Boldero, J. (1995). The prediction of household recycling of newspapers: The role of attitudes, intentions, and situational factors. Journal of Applied Social Psychology, 25, 5, 440-462.
Tested I. Ajzen and T. J. Madden's (see PA, Vol 75:10653) theory of planned behavior for observed household newspaper recycling. The effects of recycling in the past, individual's…

Resource Conservation and Recycling: Behavior and Policy

Articles
Oskamp, S. (1995). Resource conservation and recycling: Behavior and policy. Journal of Social Issues, 51, 4, 157-177.
Reviews earlier research on forms of solid waste recycling and describes the findings of several recent studies of curbside programs. Past research has found that general environm…

Psychological, Cultural, and Informational Barriers to Sustainability

Articles
Milbrath, L. W. (1995). Psychological, cultural, and informational barriers to sustainability. Journal of Social Issues, 51, 4, 101-120.
Discusses the difficulties of overcoming the deeply entrenched barriers to environmental change that arise from deficits in societal consciousness, knowledge and information. Fund…

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