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AIDS Peer Education Program

Cases
Originally created in 1987 by a high school nurse and biology teacher in the Montérégie region of Quebec, the AIDS Peer Education Program was designed to reduce the incidence of s…
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BU’s Condom Fairy Turns Five

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Run by Student Health Services Wellness & Prevention at Boston University, Condom Fairy was a program created in response to the growing number of college students reporting that …
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Virgin Atlantic’s Airline Captains Improve Fuel Efficiency

Cases
In 2014, Virgin Atlantic Airways (VAA) conducted a pilot with its captains to determine how monitoring, performance information, personal targets, and prosocial incentives would i…
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WaterSense Adds Up to Big Water and Energy Savings

Cases
Sponsored by the US Environmental Protection Agency (EPA), WaterSense was a partnership program created to help Americans use less water via water-efficient products, homes, and s…
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Chicago’s Go Program

Cases
Chicago’s Go Program was designed to help residents walk, bike, ride transit, and use bike share more frequently while driving alone less often. Outside of promoting alternative f…
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Smarter Travel in Outer London: Integrated Marketing in the UK

Cases
Developed in two phases, the Smarter Travel initiative had an overall goal of decreasing the number of trips made by car in the Outer Boroughs of London, promoting walking, cyclin…
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Super School of Five

Cases
In 2014, Sightsavers, Unilever, and Lifebuoy joined forces to create a program in Kenya, Ethiopia, and Zambia that would help to prevent childhood blindness and eliminate trachoma…
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Growing Healthy Kids

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Growing Healthy Kids was an obesity prevention program for low-income families in Carrboro, North Carolina that aimed to increase children’s access to and consumption of fresh, fr…
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Malawi’s BRIDGE Project

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Developed to address the rapidly increasing rate of HIV infections in Malawi, the BRIDGE Project had five main objectives: (1) increase the median age for becoming sexually active…
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Turn it Off: Anti-Idling Project Using Commitment, Prompts and Norms

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In an attempt to combat vehicle idling, Toronto instated an Anti-Idling Bylaw limiting vehicle idling to three minutes. However, because enforcement proved difficult, the bylaw al…

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