Vancouver’s Employee Trip Reduction Program was launched by the Greater Vancouver Regional District (GVRD) to reduce single-occupant vehicle commuter travel among its employees, p…
The GCC Active and Safe Routes to School program was brought to life by Greenest City, a Toronto-based non-profit known for addressing a variety of environmental issues through lo…
As part of Alameda County’s (California, USA) goal to achieve a minimum 15% reduction in operational greenhouse gas emissions, the County’s Climate Executive Committee identified …
Developed in the Region of Peel, Ontario, Stepping It Up was a program designed to reduce car traffic and increase walking and cycling to school by working with elementary school …
Designed to reach recently arrived, non-English speaking Latino men in rural North Carolina, Hombres Manteniendo Bienestar y Relaciones Saludables (HoMBRes) was a sexual risk redu…
In the late 1970s a grassroots movement emerged that aimed to increase organ donation rates among minorities in the United States. As part of this movement, 40 individuals were br…
This paper explores two different case studies where mass campaigns were used to address antibiotic use. Both cases emphasize the importance of understanding the target audience’s…
In conjunction with hosting World Blood Donor Day in 2010, Barcelona launched the Barcelona is full blooded campaign to raise public awareness of the importance of donating blood.…
Gulfside Healthcare Services’ healthcare workers care for the majority of their patients at home. Because workers are not always in the same setting (or in a controlled environmen…
Working with women with at risk pregnancies in the Greater Montreal Area in order to reduce instances of low birth weight in babies was the goal of the Montreal Dietary Dispensary…
