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Smarter Travel in Outer London: Integrated Marketing in the UK

Cases
Developed in two phases, the Smarter Travel initiative had an overall goal of decreasing the number of trips made by car in the Outer Boroughs of London, promoting walking, cyclin…
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Stepping It Up

Cases
Developed in the Region of Peel, Ontario, Stepping It Up was a program designed to reduce car traffic and increase walking and cycling to school by working with elementary school …
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Vancouver’s Employee Trip Reduction Program

Cases
Vancouver’s Employee Trip Reduction Program was launched by the Greater Vancouver Regional District (GVRD) to reduce single-occupant vehicle commuter travel among its employees, p…
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VERB

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Launched in 2002 by the Centers for Disease Control and Prevention, VERB was a ‘for-kids-by-kids’ multicultural campaign aimed at increasing and maintaining physical activity amon…
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Woodside Gets Active

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Woodside Gets Active was a three-month-long campaign that aimed to increase physical activity amongst parents and their children in Woodside (UK), an area known for having high le…
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Opower’s Home Energy Report, Minnesota

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In 2009, Opower, an energy information software company, partnered with a Minnesota utility company to provide residential customers of the utility company with customized home en…
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Burlington’s Ice Rink Energy Competition

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The following case study explores how the City of Burlington’s Ice Rink Energy Competition employed a low cost, easily replicable approach to significantly reduce energy consumpti…
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Class 5 Energy

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Class 5 Energy was an approach to energy reduction developed in White Bear Lake Minnesota that was tested in two unique settings – a school and a healthcare facility. Using materi…
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Energy Connect

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Kady Cowan, founder of Energy Connect, designed the program with a specific focus on engaging frontline facilities management staff, building operators, mechanics, and engineers i…
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Alameda’s Green Purchasing Program

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As part of Alameda County’s (California, USA) goal to achieve a minimum 15% reduction in operational greenhouse gas emissions, the County’s Climate Executive Committee identified …

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