What city could be called the bike capital of Canada? The city of Victoria in the province of British Columbia is definitely a contender. Victoria has a population of about 100,00…
Hi all,
It is easy to underestimate the critical role that others play on our behavior. Yet, social norms are all around us directing our behaviour from one day to the next. As…
Hi all,
The social marketing discipline has long held this truism that sustainable behaviours should be fun, easy, and popular. Switzerland’s bike to work campaign is all of tho…
Does anyone have experience with running / encouraging / promoting / kick starting word of mouth or peer pressure campaigns to encourage sustainable behaviour? Specifically I am …
