Community vs. Business Target Audience

Forums
Cathy Aspen Lethbridge Nov 2, 2009 16:10 pm
Hello! I'm currently working on a social marketing project aimed towards increasing carpooling among workers who currently commute to work alone from a surrounding community. W…

How to Show the Cost-Effectiveness of Trip-Reduction over Road-Construction?

Forums
Alison Wiley Salem Sep 2, 2009 10:55 am
I run an undersized transportation options program at my state's department of transportation. My goal is to show the highway (road construction) division, in numeric, quantitativ…

Twavel - An iPhone App that uses Social Marketing Techniques to Promote Greener Transportation Alternatives

Forums
Steve Burtch Victoria Apr 15, 2009 17:06 pm
We are a software company based in Victoria, Canada who specialize in climate action tools. We have just released our first consumer application, an iPhone application we call Twa…

Stranger Danger - a Barrier to Carpooling Programs?

Forums
Bernhard Sayer Adelaide Apr 15, 2009 3:36 am
G'day everyone, I'm currently compiling a document that is looking at the opportunity for the establishment of a carpooling program across initially a single state government d…

School Travel Case Studies

Forums
Charlotte Hinson Auckland Feb 16, 2009 19:03 pm
Hi I'm looking for any good school travel case studies. i have already looked on the Tools of Change website and Travel Smart but am still after some more - hopefully with a s…

A Knowledge-Based Intervention for Promoting Carpooling

Articles
Kearney, A. R., & De Young, R. (1995). A knowledge-based intervention for promoting carpooling. Environment and Behavior, 27, 5, 650-678.
Investigated the impact of a story-based intervention on employees' knowledge and attitudes about, and stated willingness to adopt carpooling. A total of 645 employees at 5 sites …

Ways to Make School Carpooling Appealing

Forums
Amy Daughtry Boone Dec 10, 2008 9:47 am
We are trying to change the mindset of a traditionally affluent but currently very diverse private high school- kindergarten through high school, population 700. The school draws…

Studies on Alternative Transportation

Forums
Rebecca Fotu Morgan Hill Nov 7, 2008 12:55 pm
Hello, I am looking for studies on barriers and successful campaign strategies to get people to use alternative transportation (carpool, public transportation, bicycling, walk…

How to Manage Abuse of Offering to Pay for Parking Costs as an Incentive to Encourage Participation in a Car Pooling Scheme

Forums
Unknown Sep 18, 2008 9:28 am
Hi everyone. I work in Canberra, Australia in local government. We will be piloting a car pooling scheme for our government employees. We have seven or eight government de…

Ride-Matching Service

Forums
Libby Comeaux Miami Jun 24, 2008 15:46 pm
Has anyone considered the feasibility, in a large urban area with virtually no public transit infrastructure, of a computerized ride-matching service, complete with some sort of o…

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