Social Marketing in Health Promotion

Articles
(1994). Social marketing in health promotion. Ottawa, ON: Health Canada.

The Influence of Attitude Priming and Social Responsibility on the Valuation of Environmental Public Goods Using Paired Comparisons

Articles
Clarke, A. & Bell, P. A., Peterson, G. L. (1999). The influence of attitude priming and social responsibility on the valuation of environmental public goods using paired comparisons. Environment and Behavior, 31, 6, 838-857.
Examined contextual influences (social responsibility and persuasive priming) on paired comparison assessment of the value of environmental public goods. 460 19-50 yr old college …

Who Listens to Trash Talk?: Education and Public Media Effects on Recycling Behavior

Articles
Martinez, M. D. & Scicchitano, M. J. (1998). Who listens to trash talk?: Education and public media effects on recycling behavior. Social Science Quarterly, 79, 2, 287-300.
Examined whether public media efforts on one community-oriented behavior (recycling) are effective and whether media effects are greater for those with higher levels of education.…

Cultural Theory and Individual Perceptions of Environmental Risks

Articles
Steg, L. & Sievers, I. (2000). Cultural theory and individual perceptions of environmental risks. Environment and Behavior, 32, 2, 250-269.
Understanding differences in environmental risk perception and risk judgments might facilitate the development of effective environmental risk management strategies, including ris…

Framing and Reframing in Land Use Change Conflicts

Articles
Kaufman, S. & Smith, J. (1999). Framing and reframing in land use change conflicts. Journal of Architectural and Planning Research, 16, 2, 164-180.
Proposed changes to community land use frequently give rise to protracted disputes. Cognitive psychology, communication, and decision-making research suggests that frames, which f…

Perception of Environmental Risk Related to Gender, Community Socioeconomic Setting, Age, and Locus of Control

Articles
Riechard, D. E. & Peterson, S. J. (1998). Perception of environmental risk related to gender, community socioeconomic setting, age, and locus of control. Journal of Environmental Education, 30, 1, 11-19.
Examined how precollege students' perception of risk for 20 environmental hazards related to gender, community socioeconomic setting (CSES), age, and locus of control. The sample …

Motivating Recycling Behavior: A Quasiexperimental Investigation of Message and Source Strategies

Articles
Lord, K. R. (1994). Motivating recycling behavior: A quasiexperimental investigation of message and source strategies. Special Issue: Psychology, marketing, and recycling. Psychology and Marketing, 11, 4, 341-358.
Using a quasiexperimental design, direct behavioral observations and attitudinal and other survey data were drawn from 140 households to test hypotheses related to the efficacy of…

Prompting Thermostat Setting Behavior: Public Response to a Presidential Appeal for Conservation

Articles
Luyben, P. D. (1982). Prompting thermostat setting behavior: Public response to a presidential appeal for conservation. Environment and Behavior, 14, 1, 113-128.
Surveyed 419 residents door-to-door and by telephone to obtain readings of thermostat settings immediately after President Carter's 1977 appeal to conserve energy. Results show th…

Barriers to Consumer Choice of Energy Efficient Products

Articles
Anderson, C. D. & Claxton, J. D. (1982). Barriers to consumer choice of energy efficient products. Journal of Consumer Research, 9, 2, 163-170.
Explored barriers that deter consumers from making energy conserving choices when buying major durables. Refrigerator energy labels and sales staff emphasis were manipulated in an…

Voluntary Response to Energy Conservation Appeals

Articles
Walker, J. M. (1980). Voluntary response to energy conservation appeals. Journal of Consumer Research, 7, 1, 88-92.
Reviews studies that support the hypothesis that there would be a voluntary reduction in residential energy use following the Arab oil embargo. The extent to which this reduction …

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Registration Ending Soon!
Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing