Using Commitment to Reduce Energy Consumption in Iowa City

Cases
Pallak, M.S., D.A. Cook and J.J. Sullivan (1980). Commitment and Energy Conservation. In L. Bickman (ed.), Applied Social Psychology Annual 235-253, Beverley Hills, Ca: Sage.
Evaluation after one month revealed that public commitment had reduced energy consumption by 10-20 %. Furthermore, this behavior change was evident throughout the year their mete…

The Effect of Mild and Strong Public Commitments on Energy Conservation in Jackson, Michigan

Cases
Shippee, G. E., & Gregory, W. L. (1982). Public commitment and energy conservation. American Journal of Community Psychology, 10, 1, 81-93.
It was anticipated that the strong commitment group would consume less energy than the other group. However, this was not the case. The mild commitment group used 30% less natur…

1-2-3 Campaign Against Global Warming

Cases
The program exceeded every expectation. In all, 412 households pledged, reducing annual CO 2 generation by approximately 580,000 pounds. To gauge results, a professional pollster …

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