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California’s Energy Conservation Competition

Cases
Developed by the non-profit SEI, California’s Energy Conservation Competition aimed to change behaviors around lighting, plug-loads, and mechanical systems by working with teacher…
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Love to Ride

Cases
Once known as Challenge for Change, the Love to Ride program was introduced in the UK by its creator Thomas Stokell to: (1) encourage more people to take up cycling and (2) encour…
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Opower’s Home Energy Report, Minnesota

Cases
In 2009, Opower, an energy information software company, partnered with a Minnesota utility company to provide residential customers of the utility company with customized home en…
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Burlington’s Ice Rink Energy Competition

Cases
The following case study explores how the City of Burlington’s Ice Rink Energy Competition employed a low cost, easily replicable approach to significantly reduce energy consumpti…

Reducing Speeding Behavior by Using Public Posting Prompt

Cases
Van Houten, R., Nau, P. A., & Marini Z. (1980). An analysis of public posting in reducing speeding behavior on an urban highway. Journal of Applied Behavior Analysis, 13, 3, 383-395.
Drivers travelling during the week between 10:30 and 10:50 a.m. and 2:30 and 2:50 p.m. on a four-lane undivided highway entering a residential area of Dartmouth, Nova Scotia were …

Washington State Promotes the Purchase of Recycled Content Products With Prompts in the "Get in the Loop, Buy Recycled" Program

Cases
King County commission for Marketing Recyclable Materials & Atwood, A. M. (1994). Consumer research survey: Knowledge, attitudes, and purchase of recycled-content products. King County Commission for Marketing Recyclable Materials.
Washington State used market research to identify the primary barriers to buying recycled products. Although concerns about price and quality were not addressed during this campai…

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