CBSM Recommends

The Clean Air Commute

Cases
The Clean Air Commute was created to encourage members of the public to use a cleaner means of transportation on one day during the month of June. While the program quickly gained…
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Bear Creek Safe Routes to School Program

Cases
With help from the Safe Routes to School administrator for the Boulder Valley School District in Colorado, Bear Creek initiated the Walking School Bus and other active transportat…
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Promoting early detection of breast cancer among Vietnamese-American women

Cases
In the United States, research has found that Vietnamese women are less likely to have heard about or participated in breast cancer screening tests than other women in the US. To …
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Bacterial Resistance and Nosocomial Infections Network

Cases
This paper explores five different approaches to antibiotic stewardship, providing examples of how international collaborations can address optimal prescribing. Each approach exam…
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Breast Aware

Cases
Breast Aware was a social marketing pilot project created by the National Health Service Tameside and Glossop (NHST&G) that aimed to increase breast awareness in women aged 35 to …
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Using Social Marketing to Promote Cold and Flu Prevention Behaviors on an Australian University Campus

Cases
In 2011, a social marketing intervention was developed and tested at the University of Wollongong to determine its effectiveness in reducing the spread of colds and flu among univ…
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The West of Scotland Cancer Awareness Project

Cases
Created in 2003, the West of Scotland Cancer Awareness Project aimed to encourage individuals belonging to at-risk populations in the region to contact the National Health Service…
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Eat Smart to Play Hard

Cases
Eat Smart to Play Hard (ESPH) was an obesity prevention campaign designed to increase fruit and vegetable consumption among 8–11-year-olds in both urban and rural school settings.…
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A Community-Based Physical Education and Activity Intervention for African American Preadolescent Girls: A Strategy to Reduce Racial Disparities in Health

Cases
In an attempt to reduce racial disparities in health in one inner-city neighborhood, Lively Ladies, a physical education and activity intervention program was created to help pre-…
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Fuel Zone

Cases
Initially designed to get students back into school dining halls to eat school prepared meals, Fuel Zone was a program launched in Glasgow’s primary and secondary schools that lat…

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