Dear Friends,
I actually saw this ad on TV last night. I'm wondering if there might be some lessons in it for those of us seeking to foster sustainable behavior. (See "habit"…
Description courtesy of the researchbuzz newsletter.
Database of Advertising Devoted to Sustainability
Thanks to the folks at Grist for the pointer to Creative Gallery on …
Hello,
I am wondering if someone might be aware of examples in which social marketers have worked with artists to promote behavior change. It would be particularly interestin…
http://adage.com/outofsite/post?article_id=110870
You have to go to this link to watch the video that Advertising Age is reporting on in their article...a pitch by Agency.com…
Hello,
I work for the NC Division of Pollution Prevention and Environmental Assistance. We have some cool recycling commercials for 18-34 year olds on our web site (www.RE3.or…
I am looking for some examples of environmental projects that can engage the 10-15 year old age bracket. Examples of projects/initiatives that will excite and engage this demograp…
I am conducting a literature review and looking for suggested directions. Basic research question is "What effect does preferred news medium (TV vs Internet) have on one's awarene…
hello,
I'd really appreciate if any anybody could recommend further readings (possibly case studies) on effective media campaigns (possibly with theorical frameworks based on…
Dear all,
Have any of you ever used web cams as part of social impact or environmental awareness campaigns? We're working on a project right now and are wondering whether it'…
Im investigating the possibility of launching a broad-based green resource guide for my community, as a way for the general public to find out about the growing plethora of vendor…
