“Accurate, Honest and Transparent: How Leaders Should Communicate about Coronavirus”

Forums
Liz Foote Maui Jul 9, 2020 11:27 am
As someone who watched NY Governor Andrew Cuomo’s daily coronavirus briefings pretty religiously, I enjoyed reading this opinion piece from Australia about how leaders should comm…

America’s Response to the Coronavirus through the Lens of Systems Thinking

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Liz Foote Maui Jul 9, 2020 10:08 am
This article in The Atlantic by Zeynep Tufekci, “It Wasn’t Just Trump Who Got It Wrong,” is a fascinating exploration of America’s response to the coronavirus pandemic through the…

Montana Mask-Wearing PSAs with Normative Messaging

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Liz Foote Maui Jul 9, 2020 9:35 am
I saw these graphics posted on Twitter, presented as a great example of social proof. I think they also use humor pretty well. I'm not sure where they came from; for starters I di…

"How to Nudge a Coronavirus Nonbeliever"

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Liz Foote Maui Jul 9, 2020 9:24 am
I came across this article by Cass Sunstein (“Nudge”) about the role of personal identity surrounding the issue of mask-wearing (or lack thereof…). It references the iconic “Don’t…

How Racism Derails our Efforts to Save the Planet

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Julie Cook Kitchener Jun 25, 2020 2:11 am
Hi all, I've just stumbled across a recent Washington Post article from a black scientist and writer, Ayana Elizabeth Johnson, who explains one way in which racism and the climat…

Will COVID19 Finally Push us to Prioritize Outreach and Communications?

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Liz Foote Maui Jun 17, 2020 0:22 am
I recently came across this article, “‘By failing to prepare you are preparing to fail’: Lessons from the 2009 H1N1 “swine flu” pandemic.” when one of the co-authors (Jeff French)…

Mask Use, Messaging, and Social Norms

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Liz Foote Maui Jun 3, 2020 1:58 am
As someone who’s had an N-95 mask in my carry on flight kit for years (alongside my spray bottle of 70% rubbing alcohol…), I have been really interested in following all the messa…

Stand Against Corona Pledge and Study Results on Prosocial Messaging to Motivate Collective Action

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Liz Foote Maui May 28, 2020 1:40 am
Did anyone see, or participate in, the #StandAgainstCorona online pledge? So far over 2700 people have taken the pledge. It was actually created as an field experiment to test dif…

Developing a brand for municipal social marketing initiatives

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Myles Curry Edmonton Dec 13, 2017 18:50 pm
In one of Doug's sessions, I remember him talking about the benefits of having consistent branding for behaviour change tools relating to different behaviours. I think the example…

Right 'call to action' for a low Carbon Living Program

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Unknown May 9, 2017 23:39 pm
I'm part of a team currently developing a behaviour change programme that will provide residents with household-level actions they can choose from to reduce their carbon footprint…

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