I work for a utility company we would like to drive social and behavioural change with respect to energy consumption. The general concept is that mass media corporate advertising …
The Pure Water Forum operating in the Shenandoah Valley, Virginia, is exploring developing a film/video campaign so to promote various grass root water quality improvements to oth…
I am interested in finding out whether any body has evidence / success stories of a large scale marketing / advertising campaigns to achieve behaviour change. If so could they ple…
Hi all,
As phase 1 of a campaign to push sustainability to the front of my Council's agenda I'm writing a paper which sets out the basic meaning of the term and the definitio…
Doug,
the book Fostering Sustainable Behavior, and social marketing were mentioned in Richard Heinberg's latest book -- Peak Everything Waking up to the Century of Declines, o…
Hi all
I am currently developing a 100 or so day event for Western Australia aimed at broad scale behaviour change in the community around climate change. We are not develop…
Hello everyone,
I am a 4th year Bachelor of Psychology student at Central Queensland University in Australia and I will be doing my thesis next year. My topic is based on the…
Here's an article in the Boston Globe that features FSB and Doug, focusing on the efforts of Keene, New Hampshire. "The journey of a thousand miles..." http://www.boston.com/new…
Hi,
I've been following your very practical discussions for a bit and have a question. I edit a business-to-business media website and newsletter (with occasional seminars) an…
Has anyone done any interesting readings on the application of public relations communication theories to sustainability?
Regards
Samantha
