I work for a utility company we would like to drive social and behavioural change with respect to energy consumption. The general concept is that mass media corporate advertising …
The Pure Water Forum operating in the Shenandoah Valley, Virginia, is exploring developing a film/video campaign so to promote various grass root water quality improvements to oth…
I am interested in finding out whether any body has evidence / success stories of a large scale marketing / advertising campaigns to achieve behaviour change. If so could they ple…
Hi all,
As phase 1 of a campaign to push sustainability to the front of my Council's agenda I'm writing a paper which sets out the basic meaning of the term and the definition…
Doug,
the book Fostering Sustainable Behavior, and social marketing were mentioned in Richard Heinberg's latest book -- Peak Everything Waking up to the Century of Declines, on…
Hi all
I am currently developing a 100 or so day event for Western Australia aimed at broad scale behaviour change in the community around climate change. We are not developi…
Hello everyone,
I am a 4th year Bachelor of Psychology student at Central Queensland University in Australia and I will be doing my thesis next year. My topic is based on the …
Here's an article in the Boston Globe that features FSB and Doug, focusing on the efforts of Keene, New Hampshire. "The journey of a thousand miles..." http://www.boston.com/new…
Hi,
I've been following your very practical discussions for a bit and have a question. I edit a business-to-business media website and newsletter (with occasional seminars) and…
Has anyone done any interesting readings on the application of public relations communication theories to sustainability?
Regards
Samantha
