The Southwest Florida Water Management District created the “Skip a Week” yard watering campaign to overcome misconceptions about the amount of water required for a healthy yard w…
Solarize first came to life in 2009 when a Portland resident interested in installing solar power recruited neighbors to join them in “going solar” to get a volume discount. Once …
The BIXI Bicycle Sharing system was created to augment the City of Montreal’s existing transit system by making cycling an attractive and practical transportation option. As the s…
Starve a Vampire, Donate Blood was an American Red Cross campaign developed in partnership with the television network CW. The goal of the program was two-fold; to promote CW’s ne…
In 2019, only 3% of people in the United States were registered blood donors. In an effort to draw attention to the unmet need for donations and increase participation in blood dr…
Bologna’s Bella Mossa program explored how positive incentives could be used to encourage citizens to reconsider their travel choices, reducing the number of trips made in convent…
In 2009, the Office on Women’s Health (OWH) launched the Best Bones Forever! program, encouraging girls aged 9 to 14 to improve their bone health through eating foods rich in calc…
Created in Canada, Do Bugs Need Drugs is a community education program that provides information on the importance of handwashing and the responsible use of antibiotics. Created f…
This case study examines the spread of the international Bicycle Friendly Communities (BFC) program into Ontario, Canada – a process initiated by the Share the Road Cycling Commis…
