The Check, Clean, Dry Campaign

Cases
New Zealand is an island nation that lies deep in the South Pacific. It consists of two main islands – the North Island and the South Island – separated by a 29km wide waterway, t…

Using Social Norms to Reduce Household Energy Consumption

Cases
Schultz P. W., Nolan J. M., Cialdini R. B., Goldstein N. J., Griskevicius Vladas (2007). The Constructive, Destructive, and Reconstructive Power of Social Norms. Psychological Science, 18(5), 429-434.
Background  In the two projects described below, information was delivered to households in order to foster norms that support reduced electricity consumption.  These projects ma…

Motivating Community Recycling: New Zealand Curbside Trial

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Randomly selected residents of New Zealand were asked to participate in a curbside recycling trial. Two weeks before the first collection they received a letter from the mayor tha…

Encouraging People at Festivals to Reduce, Recycle, and Reuse Cups

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The Milwaukee Irish Fest, the Be Smart Coalition, and Keep Greater, Milwaukee Beautiful, Inc., co-operated to pilot a project promoting waste reduction at a Milwaukee Irish Fest. …

Shifting to Sustainable Modes of Transportation in Boulder Colorado Using Incentives, Norms, Communication and Feedback

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In order to reduce air pollution and traffic congestion, the Boulder City Council began to promote sustainable methods of transportation. Through public meetings, barriers to usin…

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