Encouraging People at Festivals to Reduce, Recycle, and Reuse Cups

Cases
The Milwaukee Irish Fest, the Be Smart Coalition, and Keep Greater, Milwaukee Beautiful, Inc., co-operated to pilot a project promoting waste reduction at a Milwaukee Irish Fest. …

Shifting to Sustainable Modes of Transportation in Boulder Colorado Using Incentives, Norms, Communication and Feedback

Cases
In order to reduce air pollution and traffic congestion, the Boulder City Council began to promote sustainable methods of transportation. Through public meetings, barriers to usin…

Motivating Community Recycling: New Zealand Curbside Trial

Cases
Randomly selected residents of New Zealand were asked to participate in a curbside recycling trial. Two weeks before the first collection they received a letter from the mayor tha…

Effective Dissemination of Energy-Related Information: Applying Social Psychology and Evaluation Research

Articles
Dennis, M., Soderstrom, E.J., Koncinski, W.S., Cavanaugh, B. (1990). Effective Dissemination of Energy-Related Information: Applying Social Psychology and Evaluation Research. American Psychologist, 45(10), 1109.
Discusses the limitations of previous energy conservation programs in affecting the behavior of individual consumers. Suggests that the rational-economic model upon which they wer…

A Field Experiment on Interventions to Improve Curbside Recycling

Articles
Schultz, P. W. (1995). A field experiment on interventions to improve curbside recycling. Dissertation Abstracts International: Section B: The Sciences and Engineering, 56, 5-B,
The United States is currently facing a solid waste crisis, and recycling is an important proenvironmental step toward resolving the crisis. Previous research with recycling has f…

Norms of Social Conduct and the Foot-in-the-Door

Articles
Kilbourne, B. K. & Kilbourne, M. T. (1984). Norms of social conduct and the foot-in-the-door. Journal of Social Psychology, 123, 1, 13-20.
Using an account analysis (giving excuses or justifications for compliance or noncompliance) to indicate the operation of social norms, the foot-in-the-door (FITD) paradigm was in…

The Evaluation of Litter Behavior Modification in a River Environment

Articles
Wagstaff, M. C. & Wilson, B. E. (1988). The evaluation of litter behavior modification in a river environment. Journal of Environmental Education, 20, 1, 39-44.
Evaluated the use of behavioral techniques in modifying the litter collection behavior of commercial rafting groups. 87 treatment Ss and 76 control Ss participated. A verbal appea…

Who Recycles and When? A Review of Personal and Situational Factors

Articles
Schultz, P. W., Oskamp, S., & Mainieri, T. (1995). Who recycles and when? A review of personal and situational factors. Journal of Enviornmental Psychology, 15, 2, 105-121.
Reviews 80 studies, published 1969-1995, to examine recyling behaviors as differentiated from attitudes and intentions. The effects on recycling behavior of both personal variabl…

Effects of Social Labeling on Giving to Charity

Articles
Kraut, R. E. (1973). Effects of social labeling on giving to charity. Journal of Experimental Social Psychology, 9, 551-562.
This field experiment tested the hypothesis that social labeling influences an actor's self-concept and his perception of the consequences of his behavior. Subjects who gave to c…

Effects of Television Modeling on Residential Energy Conservation

Articles
Winett, R. A., Leckliter, I. N., Chinn, D. E., Stahl, B., & Love, S. Q. (1985). Effects of television modeling on residential energy conservation. Journal of Applied Behavior Analysis, 18, 1, 33-44.
A combination of social marketing, communication, social learning (particularly modeling), and behavior analysis may provide an effective framework for behavior change via films a…

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