CBSM Recommends

Alameda’s Green Purchasing Program

Cases
As part of Alameda County’s (California, USA) goal to achieve a minimum 15% reduction in operational greenhouse gas emissions, the County’s Climate Executive Committee identified …

Using Commitment and Communication to Increase Grass Cycling in Suburban Neighborhoods

Cases
Cobern, M. K., Porter, B.E., Leeming, F.C., & Dwyer, W.O. (1995). The effect of commitment on adoption and diffusion of grass cycling. Special Issue: Litter control and recycling. Environment and Behavior, 27, 2, 213-232.
First, a literature was conducted to identify the most effective behavior change tools to encourage grass cycling. Then, three homogeneous suburban neighborhoods were observed for…

Students Teaching Students on the Importance of Using Both Sides of Paper, Conserving Energy, and Recycling

Cases
Students can be the best teachers. In 1995, students in the Student Leadership Class designed and delivered educational messages to teachers and students on the importance of usin…

Waste Wise Program

Cases
Waste Wise is a free, voluntary program set up by the United States Environmental Protection Agency (EPA) which attempts to eliminate costly municipal solid waste. Waste Wise targ…

Reducing Lunchtime Garbage Produced by New Brunswick Students Using Prompts and Commitment

Cases
A literature review revealed that prompts and commitment were effective tools in reducing the amount of garbage produced at lunchtime. These behavior change tools were then integr…

Television Feedback used to Modify Gasoline Consumption

Cases
Rothstein, Robert, N. Television Feedback Used to Modify Gasoline, Consumption, Behavior Therapy, 11, 683-688, 1980.,
This project examined the impact of feedback on the gasoline consumption of a large segment of the population. Every evening during the 6:00 news, a local television station displ…

Restoring the Redwood River

Cases
The Redwood River Clean Water Project, an accelerated program to restore the Redwood River and Lake Redwood, was officially launched in 1995. It began as a response to deteriorati…

Encouraging People at Festivals to Reduce, Recycle, and Reuse Cups

Cases
The Milwaukee Irish Fest, the Be Smart Coalition, and Keep Greater, Milwaukee Beautiful, Inc., co-operated to pilot a project promoting waste reduction at a Milwaukee Irish Fest. …

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing