Should you Advertise to Hostile Audiences?

Articles
Winters, L. C. (1977). Should you advertise to hostile audiences?. Journal of Advertising Research, 17, 3, 7-15.
Describes how radio and TV advertising was used to counteract the sharp public hostility toward Standard Oil of California and Chevron that developed after the oil embargo. The co…

Do As I Say, Not As I Do

Articles
Lloyd, K. E. (1994). Do as I say, not as I do. Special Section: Attitudes and behavior in social psychology. Behavior Analyst, 17, 1, 131-139.
Examines how well responses to attitude questionnaires reflect actual behavior in situations the test questions attempt to represent. It is suggested that because a low positive c…

Public Policy and Consumer Information: Impact of the New Energy Labels

Articles
McNeill, D. L. & Wilkie, W. L. (1979). Public policy and consumer information: Impact of the new energy labels. Journal of Consumer Research, 6, 1, 1-11.
Investigated 2 questions about the federal energy consumption labeling program for home appliances: (a) the likely impact of the labels on consumers and (b) the relative effect of…

Decelerating Environmentally Destructive Lawn-Walking

Articles
Hayes, S. C. & Cone, J. D. (1977). Decelerating environmentally destructive lawn-walking. Environment and Behavior, 9, 4, 511-534.
Three general strategies (response difficulty, chaining, and prompting) were used to generate 6 interventions to decrease lawn walking in a park. Interventions were evaluated in s…

Promoting Gasoline Conservation: The Effects of Reinforcement Schedule, a Leader, and Self-Recording

Articles
Hake, D.F. & Foxx, R. M. (1978). Promoting gasoline conservation: The effects of reinforcement schedule, a leader, and self-recording. Behavior Modification, 2, 3, 339-370.
Replicated a previous procedure developed by the authors for reducing driving and extended it to increase its potential for wide use. Two groups, reinforcement and self-recording,…

Consumers' Attitudes toward Energy Conservation

Articles
Olsen, M. E. (1981). Consumers' attitudes toward energy conservation. Journal of Social Issues, 37, 2, 108-131.
Previous research indicates that about 50% of all Americans believe that the energy problem is real and serious, and less than 25% are completely unconvinced of the problem. Large…

Voluntary Response to Energy Conservation Appeals

Articles
Walker, J. M. (1980). Voluntary response to energy conservation appeals. Journal of Consumer Research, 7, 1, 88-92.
Reviews studies that support the hypothesis that there would be a voluntary reduction in residential energy use following the Arab oil embargo. The extent to which this reduction …

An Experimental Analysis of Electricity Conservation Procedures

Articles
Palmer, M. H., Lloyd, M. E. & Lloyd, K. E. (1977). An experimental analysis of electricity conservation procedures. Journal of Applied Behavior Analysis, 10, 4, 665-671.
Recorded the daily electricity consumption of 4 suburban families for 106 days. A reversal design, consisting of various experimental conditions interspersed between repeated base…

Using Group Contingencies to Reduce Natural Gas Consumption in Master Metered Apartments

Articles
Slavin, R. E. & Wodarski, J. S. (1977). Center for Social Organization of Schools Report, Johns Hopkins U. Using group contingencies to reduce natural gas consumption in master metered apartments. (pp. 16).
Examined the effectiveness of large vs small group contingencies in reducing the natural gas consumption of apartment residents who did not pay for their utilities. Results show t…

Characteristics of Nonopinion and No Opinion Response Groups

Articles
Faulkenberry, G. D. & Mason, R. (1978). Characteristics of nonopinion and no opinion response groups. Public Opinion Quarterly, 42, 4, 533-543.
In a nationwide survey of 1,551 Ss concerning the public acceptance of wind energy conversion systems, interviewers were trained to classify equivocal responses as nonexistent ("d…

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