Should you Advertise to Hostile Audiences?
Winters, L. C. (1977). Should you advertise to hostile audiences?. Journal of Advertising Research, 17, 3, 7-15.
Do As I Say, Not As I Do
Lloyd, K. E. (1994). Do as I say, not as I do. Special Section: Attitudes and behavior in social psychology. Behavior Analyst, 17, 1, 131-139.
Public Policy and Consumer Information: Impact of the New Energy Labels
McNeill, D. L. & Wilkie, W. L. (1979). Public policy and consumer information: Impact of the new energy labels. Journal of Consumer Research, 6, 1, 1-11.
Decelerating Environmentally Destructive Lawn-Walking
Hayes, S. C. & Cone, J. D. (1977). Decelerating environmentally destructive lawn-walking. Environment and Behavior, 9, 4, 511-534.
Promoting Gasoline Conservation: The Effects of Reinforcement Schedule, a Leader, and Self-Recording
Hake, D.F. & Foxx, R. M. (1978). Promoting gasoline conservation: The effects of reinforcement schedule, a leader, and self-recording. Behavior Modification, 2, 3, 339-370.
Consumers' Attitudes toward Energy Conservation
Olsen, M. E. (1981). Consumers' attitudes toward energy conservation. Journal of Social Issues, 37, 2, 108-131.
Voluntary Response to Energy Conservation Appeals
Walker, J. M. (1980). Voluntary response to energy conservation appeals. Journal of Consumer Research, 7, 1, 88-92.
An Experimental Analysis of Electricity Conservation Procedures
Palmer, M. H., Lloyd, M. E. & Lloyd, K. E. (1977). An experimental analysis of electricity conservation procedures. Journal of Applied Behavior Analysis, 10, 4, 665-671.
Using Group Contingencies to Reduce Natural Gas Consumption in Master Metered Apartments
Slavin, R. E. & Wodarski, J. S. (1977). Center for Social Organization of Schools Report, Johns Hopkins U. Using group contingencies to reduce natural gas consumption in master metered apartments. (pp. 16).
Characteristics of Nonopinion and No Opinion Response Groups
Faulkenberry, G. D. & Mason, R. (1978). Characteristics of nonopinion and no opinion response groups. Public Opinion Quarterly, 42, 4, 533-543.