CBSM Recommends

Vancouver’s Employee Trip Reduction Program

Cases
Vancouver’s Employee Trip Reduction Program was launched by the Greater Vancouver Regional District (GVRD) to reduce single-occupant vehicle commuter travel among its employees, p…
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Stepping It Up

Cases
Developed in the Region of Peel, Ontario, Stepping It Up was a program designed to reduce car traffic and increase walking and cycling to school by working with elementary school …
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Smarter Travel in Outer London: Integrated Marketing in the UK

Cases
Developed in two phases, the Smarter Travel initiative had an overall goal of decreasing the number of trips made by car in the Outer Boroughs of London, promoting walking, cyclin…
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Advocacy, Education, and Policy Development: A Collaborative Approach To Combating Childhood Obesity

Cases
The San Diego County Childhood Obesity Initiative (COI) works to reduce and prevent childhood obesity through advocacy, education, and policy development. A number of initiatives …
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Portland’s Smart Trips Welcome Program

Cases
After creating Smart Trips, a successful transportation program for residents of Portland, Oregon, the Bureau of Transportation chose to redefine the program, shifting its focus t…

The Check, Clean, Dry Campaign

Cases
New Zealand is an island nation that lies deep in the South Pacific. It consists of two main islands – the North Island and the South Island – separated by a 29km wide waterway, t…

Using Social Norms to Reduce Household Energy Consumption

Cases
Schultz P. W., Nolan J. M., Cialdini R. B., Goldstein N. J., Griskevicius Vladas (2007). The Constructive, Destructive, and Reconstructive Power of Social Norms. Psychological Science, 18(5), 429-434.
Background  In the two projects described below, information was delivered to households in order to foster norms that support reduced electricity consumption.  These projects ma…

McDonald's Waste Reduction Task Force

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On August 1, 1990, the McDonald's Corporation and Environmental Defense joined forces in a unique collaborative project. They worked together to develop ways to reduce McDonald's …

Adopt-A-Road

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Adopt-A-Road is a successful program that encourages waste reduction in southern Indiana. The goal is to obtain volunteers who will adopt at least one mile of a road. Individuals …

Recycling PET Bottles at Hageman Elementary

Cases
At Hagemann Elementary in North Carolina, an innovative type of recycling technology was used to help densify PET bottles generated from the school and brought from home. PET stan…

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