The Effects of Non-Contingent Free Bus Tickets and Personal Commitment on Urban Bus Ridership

Articles
Bachman, W. , & Katzev, R. (1982). The effects of non-contingent free bus tickets and personal commitment on urban bus ridership. Transportation Research, 16A, 2, 103-108.
To compare the effects of free rides and commitment to a performance goal on increasing bus ridership in an urban setting, 83 non-bus riding automobile drivers were exposed to one…

Crime, Commitment, and the Responsive Bystander: Two Field Experiments

Articles
Moriarty, T. (1975). Crime, commitment, and the responsive bystander: Two field experiments. Journal of Personality and Social Psychology, 31, 2, 370-376.
In two field experiments it was demonstrated that bystanders more readily intervene to stop a theft if they have committed themselves in advance to the victim. During the summer …

A Review of Intervention Studies Aimed at Household Energy Conservation

Articles
Abrahamse, W., Steg, L., Vlek, C., & Rothengatter, T. (2005). A review of intervention studies aimed at household energy conservation. Journal of Environmental Psychology, 25(3), 273-291.
This article reviews and evaluates the effectiveness of interventions aiming to encourage households to reduce energy consumption. Thirty-eight studies performed within the field …

When Saying Yes Leads to Saying No: Preference for Consistency and the Reverse Foot-In-The-Door Effect

Articles
Guadagno, R., Asher, T., Demaine, L., & Cialdini, R. (2001). When saying yes leads to saying no: Preference for consistency and the reverse foot-in-the-door effect. Personality and Social Psychology Bulletin, 27(7), 859-867.
A requester using the foot-in-the-door (FITD) tactic begins by gaining compliance with a small request and then advances to a related, larger request. Previous work has demonstrat…

The Concept of Commitment as a Basis for Social Marketing Efforts: Conversion Model as a Case

Articles
Hjelmar, U. (2005). The concept of commitment as a basis for social marketing efforts: Conversion model as a case. Social Marketing Quarterly, 11(2), 58-63.
This article examines how social marketers and researchers can concentrate social marketing efforts around a crucial mechanism in behavior change, the notion of commitment. Citize…

Moderators of the Negativity Effect: Commitment, Identification, and Consumer Sensitivity to Corporate Social Performance

Articles
Liu, T., Wang, C., & Wu, L. (2009). Moderators of the negativity effect: Commitment, identification, and consumer sensitivity to corporate social performance. Psychology and Marketing, 27(1), 54-70.
Numerous studies have identified constructs such as commitment and brand familiarity as moderators of negativity effects. However, boundary conditions for this moderation have yet…

Using Commitment and Communication to Increase Grass Cycling in Suburban Neighborhoods

Cases
Cobern, M. K., Porter, B.E., Leeming, F.C., & Dwyer, W.O. (1995). The effect of commitment on adoption and diffusion of grass cycling. Special Issue: Litter control and recycling. Environment and Behavior, 27, 2, 213-232.
First, a literature was conducted to identify the most effective behavior change tools to encourage grass cycling. Then, three homogeneous suburban neighborhoods were observed for…

Non-Response to the Recycling Promotion Technique of Blockleader and Commitment

Articles
Meneses, G.D. (2009). Non-response to the recycling promotion technique of blockleader and commitment. Journal of Socio-Economics, 38(4), pp. 663-671.
The use of the recycling promotion technique which consists of commitment through a blockleader incentive has demonstrated that those individuals who are reluctant to increase the…

Using E-mail Listservs to Promote Environmentally Sustainable Behaviors

Articles
Artz, N., & Cooke, P. (2007). Using e-mail listservs to promote environmentally sustainable behaviors. Journal of Marketing Communications, 13(4), 257-276.
This paper describes a social marketing campaign that encouraged individuals to adopt environmentally sustainable behaviors such as purchasing green power, installing energy-effic…

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Greg Carlson Venice Jul 23, 2008 13:43 pm
Greetings: I have been a list subscriber for several months and appreciate the variety and depth of postings and discussions. If list memberswill be in the Sarasota, Florida …

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