Attitudes and Recycling: Does the Measurement of Affect Enhance Behavioral Prediction?

Articles
Smith, S. M., Haugtvedt, C. P., & Petty, R. E. (1994). Attitudes and recycling: Does the measurement of affect enhance behavioral prediction?. Psychology and Marketing, 11, 4, 359-374.
Recent attempts to improve the influence of social marketing have often focused on behavioral strategies, largely neglecting the concept of attitude. This is understandable given…

A Field Experiment in Communicating a New Risk: Effects of the Source and a Message Containing Explicit Conclusions

Articles
Gutteling, J. M. (1993). A field experiment in communicating a new risk: Effects of the source and a message containing explicit conclusions. Basic and Applied Social Psychology, 14, 3, 295-316.
383 inhabitants of Dutch cities received a brochure containing information about the risks and benefits of a new hazardous technology. The control group consisted of 125 Ss who di…

Influences on Attitude-Behavior Relationships: A Natural Experiment with Curbside Recycling

Articles
Guagnano, G. A., Stern, P. C., & Dietz, T. (1995). Influences on attitude-behavior relationships: A natural experiment with curbside recycling. Environment and Behavior, 27, 5, 699-718.
To test a model in which attitudinal factors & external conditions act in combination to influence behavior, evidence was gathered in in a natural experiment in recycling in which…

Ecological Concern, Attitudes, and Social Norms in Voting Behavior

Articles
Gill, J. D., Crosby, L. A., & Taylor, J. R. (1986). Ecological concern, attitudes, and social norms in voting behavior. Public Opinion Quarterly, 50, 4, 537-554.
Studied the relationship between ecological concern and voting behavior using data on consumer behavior on container deposit (bottle) bills in California and Colorado. Results ind…

Perceptual Awareness of Energy Requirements of Familiar Objects

Articles
Baird, J. C., & Brier, J. M. (1981). Perceptual awareness of energy requirements of familiar objects. Journal of Applied Psychology, 66, 1, 90-96.
Conducted 3 experiments to assess undergraduates' perceptual awareness of energy requirements in their immediate surroundings (e.g., refrigerators, automobiles, toasters). In Exp …

Ecocentric and Anthropocentric Attitudes toward the Environment

Articles
Thompson, S. C. G., & Barton, M. A. (1994). Ecocentric and anthropocentric attitudes toward the environment. Journal of Environmental Psychology, 14, 2, 149-157.
Examined the relationship between 2 motives underlying environmental attitudes: ecocentrism, valuing nature for its own sake; and anthropocentrism, valuing nature because of mater…

Value Orientations, Gender, and Environmental Concern

Articles
Stern, P. C., Dietz, T., & Kalof, L. (1993). Value orientations, gender, and environmental concern. Environment and Behavior, 25, 3, 322-348.
Expanded on S. H. Schwartz's (1977) norm-activation model of altruism by offering an integrative theoretical model of environmental (EV) concern. The model presumes that action in…

Do as I Say, Not as I Do. Special Section: Attitudes and Behavior in Social Psychology

Articles
Lloyd, K. E. (1994). Do as I say, not as I do. Special Section: Attitudes and behavior in social psychology. Behavior Analyst, 17, 1, 131-139.
Examines the observance of low to absent correlations between what a person says he/she would do and what he/she actually does later. Focus is on the degree of agreement between r…

Comparison of Self-Reported Recycling Attitudes and Behaviors with Actual Behavior

Articles
Barker, K., Fong, L., Grossman, S., Quin, C., et al. (1994). Comparison of self-reported recycling attitudes and behaviors with actual behavior. Psychological Reports, 75, 1 (Part 2), 571-577.
Investigated the congruence of 102 college students' self-reported paper-recycling behaviors and attitudes with actual behavior. The hypothesis that college students would report …

Evaluating a Television Campaign to Promote Petrol Conservation

Articles
Syme, G. J., Seligman, C., Kantola, S. J., & MacPherson, D. K. (1987). Evaluating a television campaign to promote petrol conservation. Environment and Behavior, 19, 4, 444-461.
Conducted intensive 4-wk campaigns using a 30-sec TV commercial in 2 Australian cities; a 3rd city served as a control. Approximately 400 respondents (aged 18+ yrs) selected rando…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Registration Ending Soon!
Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing