The Dual-Process of Reactive and Intentional Decision-Making Involved in Eco-Friendly Behavior

Articles
Ohtomo, S., & Hirose, Y. (2007). The dual-process of reactive and intentional decision-making involved in eco-friendly behavior. Journal of Environmental Psychology, 27(2), 117-125. doi:10.1016/j.jenvp.2007.01.005.
We extended the prototype model Gibbons and Gerrard to examine the disparity between professed environmental concerns and behavior. Our model assumed that there are two decision p…

Putting Text in Context: The Conflict Between Pro-Ecological Messages and Anti-Ecological Descriptive Norms

Articles
Oceja, L., & Berenguer, J. (2009). Putting text in context: The conflict between pro-ecological messages and anti-ecological descriptive norms. The Spanish Journal of Psychology, 12(2), 657-666.
In the present work we test whether the effectiveness of ecological messages may be canceled out when they conflict with the descriptive norm that is salient in the situation. In …

The Impact of Public Policy on Social and Moral Norms: Some Examples

Articles
Nyborg, K. (2003) The impact of public policy on social and moral norms: some examples. Journal of Consumer Policy, 26(3), 259-268.
Social and moral norms may be required for a sustainable development of private consumption patterns. But how can public policy influence norm-motivated consumer behaviour? Based …

Value Structures Behind Proenvironmental Behavior

Articles
Nordlund, A., & Garvill, J. (2002). Value structures behind proenvironmental behavior. Environment and Behavior, 34(6), 740-756. doi:10.1177/001391602237244.
The purpose of the study was to test a hierarchical model of the effects of general values, environmental values, problem awareness, and personal norms on general proenvironmental…

Willingness to Accept Climate Change Strategies: The Effect of Values and Norms

Articles
Nilsson, A., von Borgstede, C., & Biel, A. (2004). Willingness to accept climate change strategies: The effect of values and norms. Journal of Environmental Psychology, 24(3), 267-277.
The present study examined how values, organizational goals and norms influence willingness to accept climate change policy measures within organizations. Respondents were 356 dec…

Consumer Voices: Adoption of Residential Energy-Efficient Practices

Articles
Niemeyer, S. (2010). Consumer voices: Adoption of residential energy-efficient practices. International Journal of Consumer Studies, 34(2), 140-145. doi:10.1111/j.1470-6431.2009.00841.x.
The purpose of this research is to identify constraining variables that may impinge on adopting energy-efficient practices, materials, equipment and technology in households. The …

Testing the Moderating Role of the Components of Norm Activation on the Relationship between Values and Environmental Behavior

Articles
Milfont, T., Sibley, C., & Duckitt, J. (2010). Testing the moderating role of the components of norm activation on the relationship between values and environmental behavior. Journal of Cross-Cultural Psychology, 41(1), 124-131. doi:10.1177/0022022109350506.
This study replicates and expands Schultz et al.’s (see record 2005-06863-004) findings regarding the applicability of the norm-activation model on self-reported environmental beh…

Individualist and Collectivist Norms: When It's OK to Go your Own Way

Articles
McAuliffe, B., Jetten, J., Hornsey, M., & Hogg, M. (2003). Individualist and collectivist norms: When it's ok to go your own way. European Journal of Social Psychology, 33(1), 57-70. doi:10.1002/ejsp.129.
Conducted two studies to investigate the influence of group norms endorsing individualism and collectivism on the evaluations of group members who display individualist or collect…

Compliance Motivations: Affirmative and Negative Bases

Articles
May, P. (2004). Compliance motivations: Affirmative and negative bases. Law & Society Review, 38(1), 41-65. doi:10.1111/j.0023-9216.2004.03801002.x.
This research addresses affirmative and negative motivations for compliance with social and environmental regulations. Affirmative motivations emanate from good intentions and a s…

Travel Mode Choice of Women: The Result of Limitation, Ecological Norm, or Weak Habit?

Articles
Matthies, E., Kuhn, S., & Klöckner, C. (2002). Travel mode choice of women: The result of limitation, ecological norm, or weak habit?. Environment and Behavior, 34(2), 163-177. doi:10.1177/0013916502034002001.
Examines a model of travel mode choice that is able to explain gender differences in the willingness to reduce car use. By means of a survey among 187 inhabitants (101 males and 8…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing