Communication Network Influences on Information Diffusion and Persuasion
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A Field Experiment in Communicating a New Risk: Effects of the Source and a Message Containing Explicit Conclusions
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Social Marketing in Health Promotion
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Prompting a Consumer Behavior for Pollution Control
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Barriers to Consumer Choice of Energy Efficient Products
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Prompting Thermostat Setting Behavior: Public Response to a Presidential Appeal for Conservation
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The Evaluation of Litter Behavior Modification in a River Environment
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Follow-Up Data on Two Dog-Litter Reduction Interventions
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Students as Catalysts of Environmental Change: A Framework for Researching Intergenerational Influence through Environmental Education
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Validation, Persuasion and Recycling: Capitalizing on the Social Ecology of Newspaper Use
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