Communication Network Influences on Information Diffusion and Persuasion

Articles
Weenig, M. W., & Midden, C. J. (1991). Communication network influences on information diffusion and persuasion. Journal of Personality and Social Psychology, 61, 5, 734-742.
Studied communication networks' influences on the information diffusion process and the effects of 2 virtually identical communication programs. These programs were implemented in…

A Field Experiment in Communicating a New Risk: Effects of the Source and a Message Containing Explicit Conclusions

Articles
Gutteling, J. M. (1993). A field experiment in communicating a new risk: Effects of the source and a message containing explicit conclusions. Basic and Applied Social Psychology, 14, 3, 295-316.
383 inhabitants of Dutch cities received a brochure containing information about the risks and benefits of a new hazardous technology. The control group consisted of 125 Ss who di…

Social Marketing in Health Promotion

Articles
(1994). Social marketing in health promotion. Ottawa, ON: Health Canada.

Prompting a Consumer Behavior for Pollution Control

Articles
Geller, E. S., Farris, J. C. & Post, D. S. (1973). Prompting a consumer behavior for pollution control. Journal of Applied Behavior Analysis, 6, 3, 367-376.
Studied the relative effectiveness of different prompting procedures for increasing the probability that customers entering a grocery store would select their soft drinks in retur…

Barriers to Consumer Choice of Energy Efficient Products

Articles
Anderson, C. D. & Claxton, J. D. (1982). Barriers to consumer choice of energy efficient products. Journal of Consumer Research, 9, 2, 163-170.
Explored barriers that deter consumers from making energy conserving choices when buying major durables. Refrigerator energy labels and sales staff emphasis were manipulated in an…

Prompting Thermostat Setting Behavior: Public Response to a Presidential Appeal for Conservation

Articles
Luyben, P. D. (1982). Prompting thermostat setting behavior: Public response to a presidential appeal for conservation. Environment and Behavior, 14, 1, 113-128.
Surveyed 419 residents door-to-door and by telephone to obtain readings of thermostat settings immediately after President Carter's 1977 appeal to conserve energy. Results show th…

The Evaluation of Litter Behavior Modification in a River Environment

Articles
Wagstaff, M. C. & Wilson, B. E. (1988). The evaluation of litter behavior modification in a river environment. Journal of Environmental Education, 20, 1, 39-44.
Evaluated the use of behavioral techniques in modifying the litter collection behavior of commercial rafting groups. 87 treatment Ss and 76 control Ss participated. A verbal appea…

Follow-Up Data on Two Dog-Litter Reduction Interventions

Articles
Jason, L. A. & Zolik, E. S. (1980). Follow-up data on two dog-litter reduction interventions. American Journal of Community Psychology, 8, 6, 737-741.
Conducted a follow-up of 2 studies by the 1st author et al . The behavioral technology techniques used to reduce dog litter were successful, particularly in the 2nd study, which i…

Students as Catalysts of Environmental Change: A Framework for Researching Intergenerational Influence through Environmental Education

Articles
Ballantyne, R., Connell, S., & Fien, J. (2006). Students as Catalysts of Environmental Change: A Framework for Researching Intergenerational Influence through Environmental Education. Environmental Education Research, 12, 413-427.
Many environmental problems are desperately in need of attention. Educating both adults and young people is seen as part of the solution to such problems. Given this situation, an…

Validation, Persuasion and Recycling: Capitalizing on the Social Ecology of Newspaper Use

Articles
Werner, Carol M.; Byerly, Sari; White, Paul H.; Kieffer, Matthew (2004). Validation, Persuasion and Recycling: Capitalizing on the Social Ecology of Newspaper Use. Basic and Applied Social Psychology, 26, 2, 183-198.
Two experiments used clinical validation to increase scrutiny of messages posted in public settings. The first experiment used a 2 (validation: no/yes) × 2 (persuasion: none/"it i…

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