Shifting to Sustainable Modes of Transportation in Boulder Colorado Using Incentives, Norms, Communication and Feedback

Cases
In order to reduce air pollution and traffic congestion, the Boulder City Council began to promote sustainable methods of transportation. Through public meetings, barriers to usin…

Improving Energy Conservation With Effective Home Audit Programs in California Using Communication and Commitment

Cases
Aronson, E. (1990). Applying social psychology to desegregation and energy conservation. Special Issue: Illustrating the value of basic research. Personality and Social Psychology Bulletin, 16, 1, 118-132.
The Pacific Gas and Electric Company (PG&E) in California provided a home audit program as a method to improve energy conservation. This initiative gave homeowners a free home ins…

Using Communication to Increase Participation in a Curbside Recycling Program in Claremont, Ca.

Cases
Burn, S. M. (1991). Social psychology and the stimulation of recycling behaviors: The block leader approach. Journal of Applied Social Psychology, 21, 8, 611-629.
Claremont, California provides its citizens with a curbside recycling program. However, a procedure was needed to encourage non-recyclers to participate in the program. Based on i…

Motivating Community Recycling: New Zealand Curbside Trial

Cases
Randomly selected residents of New Zealand were asked to participate in a curbside recycling trial. Two weeks before the first collection they received a letter from the mayor tha…

Students Teaching Students on the Importance of Using Both Sides of Paper, Conserving Energy, and Recycling

Cases
Students can be the best teachers. In 1995, students in the Student Leadership Class designed and delivered educational messages to teachers and students on the importance of usin…

Increasing Participation in Curbside Paper Recycling Using Verbal Prompts in Chicago

Cases
Spaccarelli, S., Zolik, E. & Jason, L. A. (1989-1990). Effects of verbal prompting and block characteristics on participation in curbside newspaper recycling. Journal of Environmental Systems, 19, 1, 45-57.
After conducting a literature review, prompts were incorporated into an intervention to increase newspaper recycling in a downtown Chicago neighborhood. To be optimally effective,…

Home Composting Kitchen Wastes to Reduce Landfill Waste

Cases
In 1995, the Village of Bellport adopted a pilot-composting program to test the feasibility of composting kitchen waste at home. Advantages include reducing landfill waste, loweri…

Encouraging People at Festivals to Reduce, Recycle, and Reuse Cups

Cases
The Milwaukee Irish Fest, the Be Smart Coalition, and Keep Greater, Milwaukee Beautiful, Inc., co-operated to pilot a project promoting waste reduction at a Milwaukee Irish Fest. …

Water Efficiency Durham

Cases
Durham Region is located on the north shore of Lake Ontario, on the eastern border of Toronto. In 1995 Durham Region began developing initiatives to help their customers reduce wa…

Waste Wise Program

Cases
Waste Wise is a free, voluntary program set up by the United States Environmental Protection Agency (EPA) which attempts to eliminate costly municipal solid waste. Waste Wise targ…

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