The Personal Norm of Reciprocity

Articles
Perugini, M., Gallucci, M., Presaghi, F., & Ercolani, A. (2003). The personal norm of reciprocity. European Journal of Personality, 17(4), 251-283. doi:10.1002/per.474.
Reciprocity is here considered as an internalized social norm, and a questionnaire to measure individual differences in the internalized norm of reciprocity is presented. The ques…

Laying Waste Together: The Shared Creation and Disposal of Refuse in a Social Context

Articles
Perry, M., Juhlin, O., & Normark, D. (2010). Laying waste together: The shared creation and disposal of refuse in a social context. Space and Culture, 13(1), 75-94.
This article examines how a shared object—trash—is managed through a field study of its generation and disposal within a public setting. Collaboration around trash, examining owne…

Misperceiving the College Drinking Norm and Related Problems: A Nationwide Study of Exposure to Prevention Information, Perceived Norms and Student Alcohol Misuse

Articles
Perkins, H., Haines, M., & Rice, R. (2005). Misperceiving the College Drinking Norm and Related Problems: A Nationwide Study of Exposure to Prevention Information, Perceived Norms and Student Alcohol Misuse. Journal of Studies on Alcohol, 66(4), 470-478.
Objective: This study examined (1) the prevalence of misperceptions of college student drinking norms across campuses nationwide, (2) the importance of perceived norms in predicti…

On Being Both With Us and Against Us: A Normative Conflict Model of Dissent in Social Groups

Articles
Packer, D. (2008). On being both with us and against us: A normative conflict model of dissent in social groups. Personality and Social Psychology Review, 12(1), 50-72. doi:10.1177/1088868307309606.
Although past research has demonstrated a positive relationship between collective identification and normative conformity, there may be circumstances in which strongly identified…

Predicting Proenvironmental Behavior Cross-Nationally: Values, the Theory of Planned Behavior, and Value-Belief-Norm Theory

Articles
Oreg, S., & Katz-Gerro, T. (2006). Predicting Proenvironmental Behavior Cross-Nationally: Values, the Theory of Planned Behavior, and Value-Belief-Norm Theory. Environment and Behavior, 38(4), 462-483.
This article builds on Ajzen's theory of planned behavior and on Stern et al.'s value-belief-norm theory to propose and test a model that predicts proenvironmental behavior. In ad…

The Dual-Process of Reactive and Intentional Decision-Making Involved in Eco-Friendly Behavior

Articles
Ohtomo, S., & Hirose, Y. (2007). The dual-process of reactive and intentional decision-making involved in eco-friendly behavior. Journal of Environmental Psychology, 27(2), 117-125. doi:10.1016/j.jenvp.2007.01.005.
We extended the prototype model Gibbons and Gerrard to examine the disparity between professed environmental concerns and behavior. Our model assumed that there are two decision p…

Putting Text in Context: The Conflict Between Pro-Ecological Messages and Anti-Ecological Descriptive Norms

Articles
Oceja, L., & Berenguer, J. (2009). Putting text in context: The conflict between pro-ecological messages and anti-ecological descriptive norms. The Spanish Journal of Psychology, 12(2), 657-666.
In the present work we test whether the effectiveness of ecological messages may be canceled out when they conflict with the descriptive norm that is salient in the situation. In …

The Impact of Public Policy on Social and Moral Norms: Some Examples

Articles
Nyborg, K. (2003) The impact of public policy on social and moral norms: some examples. Journal of Consumer Policy, 26(3), 259-268.
Social and moral norms may be required for a sustainable development of private consumption patterns. But how can public policy influence norm-motivated consumer behaviour? Based …

Value Structures Behind Proenvironmental Behavior

Articles
Nordlund, A., & Garvill, J. (2002). Value structures behind proenvironmental behavior. Environment and Behavior, 34(6), 740-756. doi:10.1177/001391602237244.
The purpose of the study was to test a hierarchical model of the effects of general values, environmental values, problem awareness, and personal norms on general proenvironmental…

Willingness to Accept Climate Change Strategies: The Effect of Values and Norms

Articles
Nilsson, A., von Borgstede, C., & Biel, A. (2004). Willingness to accept climate change strategies: The effect of values and norms. Journal of Environmental Psychology, 24(3), 267-277.
The present study examined how values, organizational goals and norms influence willingness to accept climate change policy measures within organizations. Respondents were 356 dec…

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